What are compensation models in digital marketing?

Question

Could someone tell me what is a compensation method in Digital marketing?

Answer 1

A compensation model is a pricing and business model used for different channels of digital marketing to determine how much revenue is set from various sources and how the revenue is generated.

Different compensation methods are:

Pay-per-click (PPC), Pay-per-impression (PPI), Cost-per-action (CPA), etc.

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