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in Digital Marketing by (45k points)

Could someone tell me what exactly is a conversion rate in digital marketing?

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Conversion rate is a kind of parameter for measuring the success of web design and marketing. The conversion rate is defined as the percentage of visitors who actually meet your set or desired goal from the total number of visitors.

A successful marketing denotes a high conversion rate and vice-versa.

If you want to become a successful digital marketer, then I would recommend you to take up the Digital marketing course from Intellipaat to get certified right away.

In the meantime I would suggest you watch this tutorial video on Digital marketing to help yourself to get started.

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