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Can anyone tell me what is SSP in Digital Marketing?

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The supply-side platform or SSP is a programmatic software used by digital publishers to sell inventory to advertisers at the highest possible rates, consequently earning revenue.

The main objective of the SSP is to maximize the ad earnings of the publisher. By using an SSP, digital publishers can show video, display, and native ads to their visitors, as well as monetize their webpage and applications.

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