What is RTB in Digital Marketing?

Question

Can anyone tell me what is RTB in Digital Marketing?

Answer 1

RTB (Real-Time Bidding) is a relatively new feature on digital ad market which allows brands to bid for individual online users’ ad impressions in real-time.

RTB is an integral component of programmatic and represents a mean by which advertising inventory is purchased and sold on the basis of impressions, via instantaneous auction, like financial markets.

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