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Could someone tell me what is CPI and how to calculate it?

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CPI which we are going to talk about is an acronym for Cost-Per-Install and not Cost-Per-Impression and is one of the KPI (Key Performance Indicator) for mobile app marketers because what matters to them through Digital Marketing of their app, at the end is the number of users who installed the app that they marketed. The advertising company gets paid as CPI from the app owners based on a calculation that is defined as CPI equals to:

Total Money spent on Marketing by the Advertising agency
Total Number of installs of the app marketed through their campaign

And this is how CPI is calculated and is paid to the advertising agency by app developers. If you wish to learn the core concepts of Digital Marketing then have a look at Intellipaat’s Digital marketing course, which gives out industry-best instructor-led training and guided projects and exercises to help you become practically skilled, which is what matters the most in this domain. Also, check out our following video made by our team of experts on Digital Marketing Tutorial for Beginners.

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