Back

Explore Courses Blog Tutorials Interview Questions
0 votes
4 views
in Digital Marketing by (45k points)

Could someone tell me what is lead generation?

1 Answer

0 votes
by (99k points)
edited by

Before explaining what lead generation is, let me explain what is Lead. A lead is a potential prospect or person interested in the products and services of a company. And Lead Generation is a process of transforming strangers into interested people on the services and products that you offer. This process is used to get the contact information of the people, who are interested in learning about the product & services of the company willingly. And this is done through various methods other than cold calls, like a downloadable guide, SEO, social media marketing, Email Marketing, Paid Marketing, etc.

Aspiring to become a successful digital marketer? Then have a look at Intellipaat’s Digital Marketing course which offers you with industry-standard training course and time for several projects and exercises. Also, watch our YouTube video on Digital Marketing Course and get your basics right.

Browse Categories

...