What is engagement rate and how to calculate it?

Question

Could someone tell me what is engagement rate and how to calculate it?

Answer 1

Engagement rate is the quantified measure of the interactions with the user as a result of the content that’s out there. In simple terms, it is the level of interaction that you generate or validates how engaging your contents are to the user or public. This provides a clear metric of the performance of each post that you put up. Since it’s a quantifiable value, it does have the formula to calculate it. 

The formula for Engagement rate is: Total Engagement x 100
                                                              Total Followers 

This form of measurement gives you far more accurate results than simply calculating likes, shares, and subscribers. Aiming to become a Digital Marketer? Then have a look at the Digital Marketing certification course from Intellipaat, as it provides you with instructor-led training with several guided projects and exercises. Also, I would suggest you check out the Digital Marketing Tutorial For Beginners from our subject-matter experts.