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A) when your ad appears within the search results

B) when a conversion happens on your website

C) when your ad is clicked by someone

D) when someone stays on your website for more than 2 minutes

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The correct answer to the question “When advertising using Search Engine Marketing (SEM), you only pay ___” is option ©. When your ad is clicked by someone. Because that is how SEM works, and not like what other options describe. If you are excited to learn more about Digital Marketing, and its nuances, then enroll in a good Digital Marketing certification course from a reputed e-learning institute like Intellipaat. For getting started, check out the Digital Marketing Courses for Beginners video, which is made by industry experts.

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