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Digital Marketing Course for Undergraduates

Intellipaat's Digital Marketing course for undergraduates is developed to make them learn the ground-breaking Internet marketing tactics. In this course, you will learn to create a blog and promote it on multiple websites, promote it through an organic channel, etc., along with learning about keyword search, Google page insights, and promotion on social media. You will also learn about video marketing on YouTube, paid marketing via Google Ads, email marketing, slicing and dicing data, and building effective marketing strategies.

Key Features

  • Instructor-led Training: 24 weeks
  • Real World Industry Projects:
  • Get Certified & Job Assistance
  • Min. 3 interviews guaranteed with top IT companies
  • Industry Level Hackathons to prove Expertise

About Course

Trainers of this Digital Marketing course are industry experts with more than 15 years of experience. The trainers will guide you through the entire course work wherein you will understand various Digital Marketing concepts such as blog creation and promotion on multiple websites, SEO and promotion through organic channels, promotion on social media, paid marketing, email marketing, lead capturing, content marketing, and tricks and tips for how to make money online. By the end of the course, you will become proficient in Digital Marketing, and you can add this learning experience in your resume to show it to the Digital Marketing recruiters.

What will you learn in this course?

This Digital Marketing course covers various fields that will provide you with a diverse skill set to help you excel in your career as a Digital Market specialist. The course content consists of the following areas:

  • Promotion of blogs on various websites
  • SEO (Search Engine Optimization)
  • Marketing through social media via Facebook, LinkedIn, etc.
  • Paid marketing, email marketing, and content marketing
  • A/B testing
  • Traffic analysis of websites for building marketing strategies
  • Lead capturing
  • Programmatic ad marketing and display marketing

Is there any prior requirement for taking up this course?

You can sign up for this Digital Marketing course even if you are a complete novice.

Why should you join this course?

Any business requires marketing for its growth. And in this technological era, one of the best ways to make a business grow is by investing in Digital Marketing. According to Naukri.com, on average, Digital Marketing professionals are paid around US$105,250 in the United States and, in India, the salary figure is around ₹ 753,685.

Therefore, keeping the importance of Digital Marketing in mind, our trainers have created this course for undergraduate students. These subject matter experts will guide you through the core concepts of Digital Marketing that will help you in acquiring the skills required for a specialist in this field. Furthermore, once you successfully complete course, you will be certified as a Digital Marketing Specialist by Intellipaat.

Finally, Intellipaat will assist you with placement services as well. You will get an opportunity to be in contact with 200+ employers and have three direct interviews with them. It is, therefore, worthwhile to enroll in this Digital Marketing online training.

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Digital Marketing Course Content

Marketing Fundamentals

Segmentation, Targeting, and Positioning, Understanding Consumer Behaviour, Influences on Consumer Behaviour, Product Mix Decision, Branding Decisions

Digital Marketing in Detail

Module 1: Create a blog and promote to multiple sites. Adding conversion pixels for tracking traffic.

Module 2: SEO – Keyword search, on-page, off page, Mobile Website, Google page insights, Google Webmaster tools, etc.

Module 3: SMO – Promoting on social media – FB, Instagram, Whatsapp, Pinterest, etc.

Module 4: Video marketing

Module 5: Paid Marketing à Live Google Ads, Facebook ads

Module 6: e-mail marketing à tips and tricks, A/B testing

Module 7: Landing pages – Conversion optimizations, lead capturing, A/B testing

Module 8: Programmatic Ad Marketing, Display Marketing, Affiliate Marketing

Module 9: Content Marketing, Influencer marketing

Marketing Analytics, strategy and ROI measurement

Google Analytics – checking traffic, slicing and dicing data, understanding the growth patterns, and how to build marketing strategy by seeing traffic patterns, respective channel performance, setting goals, etc., Measuring ROI as an integrated approach and strategy creation

Branding and Communications

Brand positioning, Engagement strategy, PR activities

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Digital Marketing Certification

As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.

Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after expert review) and upon scoring at least 60% marks in the assignments that will be made available as part of training program. Intellipaat certification is well recognized in top 80+ MNCs like Ericsson, Cisco, Cognizant, Sony, Mu Sigma, Saint-Gobain, Standard Chartered, TCS, Genpact, Hexaware, etc. for its structured learning, industry-oriented projects, professional teaching methodologies among other advantages over others in the industry.

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Digital Marketing Reviews

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  1. Profile photo of Paras Jain Paras J 

    Clear and descriptive!

    The unique combination of online classes with live projects helped me gain a deeper understanding of Google Analytics. The approach of the training is highly organized. The best part is the use of detailed and easy explanations by the instructor to get started with GA Reporting.

  2. Profile photo of Roma Das Roma Das 

    Practically enhanced, supportive and fulfilling training

    I really enjoyed learning with Intellipaat. Practical assignments, exercises and projects helped me a lot in learning everything about SEO. This is a brilliant course designed for both beginners and experienced professionals.

  3. Profile photo of Anika Fischer Anika Fischer 

    Good experience!

    I had a good experience while going through this course. It has wonderful practice assignments and good content. One can easily learn and improve his Digital Marketing skills through this course.

Frequently Asked Questions on Digital Marketing

How can I make full use of the projects in this program?

Since the projects are industry-level and from various domains, alongside learning and mastering the concepts, this can be repurposed to be the final year project as well. It shows that you’ve thoroughly learnt the concepts and poses as a huge advantage for potential employers.

What are the different modes of training that Intellipaat provides?
At Intellipaat you can enroll either for the instructor-led online training or self-paced training. Apart from this Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience and they have been actively working as consultants in the same domain making them subject matter experts. Go through the sample videos to check the quality of the trainers.
Can I request for a support session if I need to better understand the topics?
Intellipaat is offering the 24/7 query resolution and you can raise a ticket with the dedicated support team anytime. You can avail the email support for all your queries. In the event of your query not getting resolved through email we can also arrange one-to-one sessions with the trainers. You would be glad to know that you can contact Intellipaat support even after completion of the training. We also do not put a limit on the number of tickets you can raise when it comes to query resolution and doubt clearance.
Can you explain the benefits of the Intellipaat self-paced training?
Intellipaat offers the self-paced training to those who want to learn at their own pace. This training also affords you the benefit of query resolution through email, one-on-one sessions with trainers, round the clock support and access to the learning modules or LMS for lifetime. Also you get the latest version of the course material at no added cost. The Intellipaat self-paced training is 75% lesser priced compared to the online instructor-led training. If you face any problems while learning we can always arrange a virtual live class with the trainers as well.
What kind of projects are included as part of the training?
Intellipaat is offering you the most updated, relevant and high value real-world projects as part of the training program. This way you can implement the learning that you have acquired in a real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning and practical knowledge thus making you completely industry-ready. You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. Upon successful completion of the projects your skills will be considered equal to six months of rigorous industry experience.
Does Intellipaat offer job assistance?
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this we are exclusively tied-up with over 80 top MNCs from around the world. This way you can be placed in outstanding organizations like Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation part as well.
Is it possible to switch from self-paced training to instructor-led training?
You can definitely make the switch from self-paced to online instructor-led training by simply paying the extra amount and joining the next batch of the training which shall be notified to you specifically.
How are Intellipaat verified certificates awarded?
Once you complete the Intellipaat training program along with all the real-world projects, quizzes and assignments and upon scoring at least 60% marks in the qualifying exam; you will be awarded the Intellipaat verified certification. This certificate is very well recognized in Intellipaat affiliate organizations which include over 80 top MNCs from around the world which are also part of the Fortune 500 list of companies.
Will The Job Assistance Program Guarantee Me A Job?
In our Job Assistance program we will be helping you land in your dream job by sharing your resume to potential recruiters and assisting you with resume building, preparing you for interview questions. Intellipaat training should not be regarded either as a job placement service or as a guarantee for employment as the entire employment process will take part between the learner and the recruiter companies directly and the final selection is always dependent on the recruiter.
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