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Sales and Marketing Management Programme

Learn Sales and Marketing Management from IIM Ranchi Faculty

Sales and Marketing Management Programme for IIM Ranchi grant IIM Ranchi Alumni status and include a comprehensive curriculum that covers the essential aspects of sales and management such as marketing strategy, consumer behavior, product development, advertising, sales management, and customer relationship management. Participants will gain a deep understanding of the latest trends and best practices in sales and marketing, as well as practical skills that they can apply to their work immediately.

Only Few Seats Left

Upskill for Your Dream Job

Learning Format


Live Classes

5 Months

IIM Ranchi


IIM Ranchi

Alumni Status


Hiring Partners

Process Advisors

*Subject to Terms and Condition

About the Program

Sales and Marketing Management Programme offered by IIM Ranchi has an up-to-date curriculum on trends in the current job market. This course provides effective sales and marketing strategies and where and when to use these strategies. Taught by IIM Ranchi professors and industry experts, the program is designed to cater to the needs of working professionals who are looking to advance their careers in sales and marketing. It offers flexible scheduling and can be completed entirely online, making it ideal for those who need to balance their professional and personal commitments. The program is also taught by experienced industry professionals, who bring real-world expertise and insights to the classroom.Read More

Key Highlights

6 Months of Live Sessions by IIM Faculty
50+ Live sessions across 6 months
100+ hours of learning experience
50+ Industry Projects & Case Studies
One-on-One with Industry Mentors
Placement Assistance
Learn from IIM professors and Industry Practitioners
IIM Ranchi Alumni Status
Resume Preparation and LinkedIn Profile Review
24*7 Support
Designed for Working Professionals & Freshers
1:1 Mock Interview
No-Cost EMI Option
Free Career Counseling

Free Career Counselling

We are happy to help you 24/7

About IIM Ranchi

Indian Institute of Management (IIM) Ranchi is a leading business school located in Ranchi, Jharkhand, India. It was established in 2010, and since then, it has been providing high-quality management education to students. The institute is recognized as an Institute of National Importance by the Ministry of Education, Government of India. The institute'sRead More..

Key Achievements of IIM Ranchi:

  • IIM Ranchi is accredited by the Association of MBAs (AMBA), which is one of the most prestigious accreditation agencies in the world.
  • Ranked 15th by NIRF 2022 in the category of best B-schools in India.
  • Ranked 7th by Outlook-ICARE India MBA Rankings 2023: India’s Top Government MBA Colleges

Who Can Apply for the Course?

  • Marketing executives/practicing managers in lower/mid/senior level management roles who are looking to upskill themselves in the field of digital marketing.
  • Any individual who wants to build a career in Sales and Marketing.
  • Any individual looking for career transition in Sales and Marketing.
Who can aaply

What roles can a Digital and Social Media Marketing Professional play?

Sales Manager

This role involves managing a team of sales representatives, setting sales targets and goals, and developing strategies to achieve them.

Marketing Manager

A marketing manager is responsible for developing and executing marketing strategies to promote the company’s products or services. This includes overseeing market research, developing promotional materials, and managing advertising campaigns.

Product Manager

A product manager is responsible for managing the development, marketing, and sales of a specific product or line of products. This includes conducting market research, defining product features and benefits, and managing the product lifecycle.

Brand Manager

A brand manager is responsible for overseeing a company’s brand identity and developing strategies to promote and protect that brand. This includes developing brand guidelines, creating brand messaging, and managing advertising and promotional campaigns.

Channel Manager

A channel manager is responsible for developing and managing relationships with the company’s distribution channels, such as wholesalers, retailers, or online marketplaces. This includes developing channel strategies, managing channel relationships, and monitoring channel performance.

Business Development Manager

A business development manager is responsible for identifying new business opportunities, developing partnerships and alliances, and expanding the company’s customer base. This includes conducting market research, identifying potential partners, and developing business proposals.

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Skills to Master

Sales Force Management


Supply Chain

Quantitative Analysis

Key Accounts Management



Qualitative Analysis

Customer Relationship Management

Branding Strategies

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Live Course
  • Introduction to Sales and Marketing
  • Understanding Market Environment
  • Understanding Marketing Mix
  • Developing Segmentation, Targeting and Positioning (STP) strategy
  • Emerging Issues and Trends in Consumer Behaviour
  • Marketing Mix Models
  • Developing Pricing Strategy
  • New Product Development
  • Channel Management
  • Designing communication Strategy
  • Branding Strategies
  • Role of Research in Sales and Marketing Decision-making
  • Emerging Marketing Metrics
  • Designing Qualitative and Quantitative Research
  • Understanding Sales and Market Potential
  • Sales Force Management
  • Negotiation Skills
  • Managing Sales Territory, Sales Force Compensation and Conflicts
  • Customer Relationship Management
  • Organizational Selling and Key Accounts Management
  • Sales Forecasting
  • Developing Dashboards
  • Social Media Analytics
  • Product Analytics
  • Pricing Analytics
  • Supply Chain Analytics
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Program Highlights

24/7 Lifetime support

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

A Capstone will be carried out by the participants during the duration of the course which will help them experiment with the tools and techniques learned during the course.

Practice 20+ Essential Tools

Designed by Industry Experts

Get Real-world Experience

Hear From Our Hiring Partners

Career Services By Intellipaat

Career Services

Career-Oriented Sessions

Throughout the course

Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions that will help you stay on track with your up-skilling objective.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & LinkedIn Profile from our placement assistance team and learn how to grab the attention of the hiring manager at the profile shortlisting stage.

Mock Interview Preparation

After 80% of the course completion

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, past experience, and future career aspirations.

Placement Assistance

After 100% of the course completion

Placement opportunities are provided once the learner is moved to the placement pool. Get noticed by our 400+ hiring partners.

Exclusive access to Intellipaat Job Portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Works At

Master Client Desktop

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!


Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

Application Review

An admission panel will shortlist candidates based on their application


Application Review

Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 1,316

Frequently Asked Questions

How will I receive my certificate?

You will receive a joint Advanced Certification in Sales and Marketing Management Programme from Intellipaat and IIM Ranchi, upon completion of this General Management Programme course and execution of the various projects in this program.

In this Sales and Marketing Management Programme, sessions are conducted by IIM professors. They will help you to become an expert in this field of management via online video lectures and projects. They will also help you master various skills by providing hands-on experience in these domains through real-time projects.

Upon completion of the course and successfully executing the assignments and projects, you will receive an industry-recognized Sales and Marketing Management certification from Intellipaat and IIM Ranchi. Also, by conducting several mock interviews, our placement assistance team will prepare you for your job interviews. The team will also provide you with assistance in resume building.

Intellipaat provides placement assistance for all the learners enrolled in this course. IIM Ranchi is not responsible for placement assistance.

You will receive a copy of the recorded session in the next 12 hours, in case you fail to attend any of the live lectures. Moreover, you can get in touch with our course advisors or post them on our community, whenever you have any doubts.

To be eligible for getting into the placement pool, the learner has to complete the course along with the submission of all projects and assignments. After this, he/she has to clear the PRT (Placement Readiness Test) to get into the placement pool and get access to our job portal as well as the career mentoring sessions.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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