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MBA in Marketing
+ PG Certificate in Digital Marketing

Earn an MBA degree in Marketing from Jain University and Learn Digital Marketing by Industry experts from Intellipaat. The program is aligned with the AICTE prescribed curriculum for a full-time MBA degree.

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Upskill for Your Dream Job

Learning Format

Online

Duration

2 years

Jain University

Alumni status

UGC Approved

Degree Program

500+

Hiring Partners

About Program

The program offers a 2-year full-fledged online MBA degree in Marketing from Jain University. The curriculum is designed by the university’s leading faculty to offer industry-aligned specialized knowledge in Marketing. You will master most in-demand skills like SEO, SEM, Paid Ads, email marketing, etc from the Industry experts of Intellipaat and earn a PG certificate to showcase your digital marketingRead More..

Key Highlights

MBA Degree by Jain University
PG Certification by Intellipaat
Learn from Jain University Faculty & Industry experts
1:1 Mentor Support
Career Services by Intellipaat
Free Career Counseling & soft skills sessions
Alumni Status of Jain University
3 Guaranteed interviews by 500+ Hiring Partners

Free Career Counselling

We are happy to help you 24/7

About Jain University

This online MBA degree program from Jain University is an attempt to impart top-class education experience in the business and marketing domains. Jain University offers an ideal environment for learning with a major focus on education, entrepreneurship, and research. The university has assembled some of the best minds in the educational field andRead More..

Key achievements of Jain University:

  • UGC Approved online degree programs
  • NAAC ‘A’ Grade University with  autonomous status
  • Ranked 5th private university in the country by India Today
  • 4-star awardee in the Young Universities Category.

Upon the completion of this program, you will receive:

  • An MBA degree from Jain University
  • Alumni status of Jain University
  • PG Certificate in Digital Marketing from Intellipaat

Who Can Apply for the MBA degree program?

  • Anyone with a minimum of 3-year Bachelor’s degree in any stream from a UGC-recognized university.
  • Anyone who is in the final semester of a bachelor program
  • Freshers willing to pursue an MBA in Marketing
  • Professionals wishing to make a transition to mid-level and higher positions
Who can aaply

What roles can a professional with an MBA in Marketing play?

Marketing Manager

They decide how communication and marketing should take place for products including drafting and executing marketing strategies.

Brand Manager

They are responsible for creating a positive positioning of a brand or product in the eyes of the consumer.

Market Research Analyst

These professionals are in charge of gathering all market-related data, market trends and setting target customers.

SEO Expert

An SEO Expert ensures on-page optimization and improved website rankings on major search engines.

PPC Expert

They are experts in internet advertising, and are responsible for planning and optimizing online advertising campaigns.

Web Analytics Expert

They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.

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Skills to Master

Global Marketing

B2B Marketing

SERPs

Retail Marketing

Brand Management

Digital Marketing

Data Analytics

Agricultural and Rural Marketing

Management and Research

SEO

SEM

Email marketing

Social Media Marketing

Mobile Marketing

Content marketing

VisualizatMon

Consumer Behavior

Sales and Supply Chain Management

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Tools to Master

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Curriculum

Live Course
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Consumer Behaviour
  • Marketing Research and Information Systems
  • Sales and Supply Chain Management
  • Business Environment & Strategy
  • Operations Management
  • Agricultural and Rural Marketing
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective
  • Global Marketing
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-functional Elective
  • Master Thesis / Project

1.1 Search Engine Landscape

  • What is SEO?
  • What is Search?
  • What is a Search Engine?
  • What Search Engines are used for?
  • Why use SEO for your business?
  • SERPs
  • Categorization of SERPs
  • Crawling, Indexing and Ranking
  • Technical SEO
  • How do Search Engines work?
  • Evolution of Search Engines

1.2 SEO Audit

  • What is Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine commands
  • Domain information
  • Domain canonicalization
  • XML
  • txt
  • Custom 404 Page structure
  • Search Engine friendly URL
  • Checking broken links

1.3 On-Page Optimization

  • What is On-Page Optimization?
  • Reasons and benefits of On-Page SEO
  • Keyword analysis
  • URL mapping
  • Title tag
  • Meta tag description
  • Meta keywords and focus keyword
  • Alt tags
  • Header tags
  • Anchor text
  • Internal link creation
  • Creating Search Engine friendly URL
  • Removing broken links

1.4 On-Page Optimization Using WordPress Based Website – SEO Yoast

  • What is Yoast?
  • Installing WordPress SEO by Yoast
  • Individual Blog Post and Webpage Optimization through Yoast
  • Title tag
  • Meta tag description
  • Meta keywords and focus keyword
  • Alt tags
  • Header tags
  • Anchor text
  • Internal links creation
  • Creating Search Engine friendly URL
  • Removing broken links

1.5 Google Analytics and Google Webmaster

  • What is Web Analytics?
  • How Google Analytics works?
  • Why Google Analytics is needed for SEO Campaigns?
  • How to configure Google Analytics?
  • Google Analytics plugin configuration within WordPress
  • Checking Real-time Analytics
  • Looking at Geo (location) of the overall audience
  • Users flow
  • Acquisition – All traffic – Channels
  • Traffic achieved through organic search
  • In-Page Analytics

1.6 Web SEO, SEO Profiler, and Other SEO Tools

  • Google Commands
  • Ahrefs backlink checker tool
  • WebCEO (ranking and reporting)
  • Screaming Frog (Audit tool)
  • Domain tools
  • Archive tools
  • Duplicate content checking tool – Copyscape
  • Filling DMCA
  • SEO Profiler (Audit Tool)

1.7 Project – Off-Page Optimization – Link Building

  • What is Off-Page Optimization?
  • Benefits of link building / Off-Page submissions
  • Directory submission
  • Social bookmarking
  • Article submission
  • Google Map listing
  • Guest blogging
  • Press Release submission
  • Blog creation and customization
  • Social media links

1.8 Black Hat SEO Techniques to Avoid

  • Hidden text
  • Doorway pages
  • Google bombing/Link wheel
  • Duplicate sites
  • Automated submissions
  • Keyword stuffing
  • Paid links
  • Link farming
  • Article spinning

1.9 Online Reputation Management

  • What is Online Reputation Management?
  • Relationship between SEO and ORM
  • Listening tools
  • Google Alerts
  • Social mention
  • Tactics to rectify negative reviews
  • Use of content

1.10 Algorithms and Google Updates

  • What is Algorithm?
  • Why Google updates algorithms?
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google mobile-friendly update
  • Google top heavy update
  • Google EMD update
  • Google Pirate update
  • Google Pigeon update

2.1 Introduction to Search Engine Marketing

  • Importance of SEM
  • Benefits of online advertising
  • Advertising on search engines, networks, and websites

2.2 Keyword Research

  • Introduction to keywords
  • Choosing the right keywords
  • Various types of keyword matches
  • Significance of each keyword match type

2.3 Google AdWords

  • What is Google AdWords
  • How Google AdWords works
  • Various sections of AdWords
  • Best practices
  • Bidding strategy (CPC)
  • Enhanced CPC
  • CPA
  • Flexible bid strategy
  • Advantages and disadvantages of bid strategies

2.4 Creating PPC ad campaigns

  • The Pay Per Click ad campaign
  • How PPC works
  • Creating a new ad campaign
  • Understanding the Google bidding process for PPC ads
  • Various stages of ad campaigns,
  • Deploying split test

2.5 Getting the best out of Google Ads

  • Introduction to various Google ad networks
  • Google Display network
  • Advertising campaign types
  • Comparison between Search and Display Campaign
  • Deploying video ad campaigns
  • Special features of Google ads
  • AdWords ranking ads
  • AdWords Algorithm(Adrank)
  • Quality score
  • CTR,
  • Bids
  • Ad-extensions and their types
  • Add Ad-extensions in Campaign
  • AdGroups creation using tools

2.6 Using metrics to analyze campaigns

  • Various metrics in Google Ad campaigns
  • Monitoring the right metrics
  • Decisions based on analytics
  • Measuring the performance of ads
  • Understanding the use of conversion tracking
  • Track code in website
  • Verifying conversion statistics

2.7 Optimizing the PPC ads

  • Understanding what works in PPC ad campaigns
  • Daily budget for ads
  • Importance of ad groups
  • Ad positioning and ranking
  • Quality score of ads
  • Cost per click calculations
  • Keyword Planner Tool
  • Ads creation
  • Ad metrics
  • Display URL
  • Write an ad copy
  • Evaluate campaign statistics
  • Conversion Report in Optimization
  • Keyword Optimization
  • Analyze competitors performance

2.8 Creating targeted ad campaigns

  • Targeted ad campaign
  • Targeted placement
  • Targeting the audience demographics
  • Creating dynamic ads with data feeds
  • Google sponsored promotion

2.9 Display Ad Campaign Creation

  • Display Campaigns
  • Remarketing
  • Comparison between Display and Search Campaign Settings
  • Performing campaign settings
  • Google Ad Scheduling
  • Google Ad Delivery
  • Placement of Ads
  • Creating various AdGroups
  • Display planner tool
  • Creating text ads and banner ads

2.10 Google AdWords Express

  • Introduction to Google AdWords Express
  • Various features and advantages of AdWords Express
  • Ensuring minimal management
  • Getting the right performance of ads

2.11 Reporting in PPC

  • Extracting the right reports with Google AdWords
  • KPI
  • Reporting segments
  • Dimension tab and other useful reports

2.12 Remarketing Techniques

  • Introduction to Remarketing
  • Remarketing campaign setup
  • Remarketing list creation
  • Creating advanced level lists

3.1 Email Elements

  • Primary elements of an email
  • Email correspondence types
  • Email clients
  • Spam definition

3.2 Email Service Providers

  • What are email service providers (ESPs)?
  • Typical account features of ESPs
  • Developing a campaign
  • Reporting the features of ESPs
  • Legal responsibilities

3.3 Email Lists

  • Email list importance
  • Building subscriber lists
  • Techniques of creating lists
  • Disclosure of a subscriber
  • Subscribing and unsubscribing
  • Managing and maintaining a list
  • Optimizing the list with segmentation

3.4 Email Laws and Regulations

  • Privacy and ownership of data
  • California Consumer Privacy Act (CCPA)
  • GDPR
  • Laws and regulations on spam
  • How to prevent sending spam?
  • Reputation and deliverability of a sender

3.5 Measurements of an Email Campaign

  • Email funnel visualization: List quality and deliverability
  • Email funnel visualization: Conversion and engagement
  • Landing page essentials

4.1 Introduction to Social Media

  • Modern communication
  • Landscape of social media
  • Managing and monitoring reputation
  • Engagement of a customer

4.2 Social Media Planning and Strategy

  • Impact of social media on business goals
  • Integration of Social Media Marketing
  • Strategic business channels
  • Defining the target audience
  • Posting and promoting different types of content

4.3 Social Media Channel Management

  • Microblogging and social networking
  • Social media: Sharing images and videos
  • Other services

4.4 Tools for Social Media Management and Social Media Reports and Measures

  • Hootsuite
  • Link shorteners
  • Social Studio
  • Buffer
  • Social analytics tools
  • Key performance indicators (KPIs)

4.5 Social Advertising

  • Key factors of social advertising
  • Advertising campaigns

5.1 Introduction to Google Analytics

  • Understanding about Google Analytics
  • Digital analytics strategy
  • Creating a business plan by deploying GA
  • Measuring the various metrics
  • GA dashboard,
  • Report types
  • Optimizing reporting Views
  • Creating goals and GA administration

5.2 Google Analytics and Google Webmaster Tools

  • Setting up of Google Analytics account,
  • Data optimization using search query data
  • Tracking content performance
  • Various metrics
  • SEO results tracking
  • Various tools in webmaster
  • Tracking of social media metrics
  • Various additional functions in Google Analytics

5.3 Audit and Conversion Tracking

  • Auditing of Google Analytics
  • Measuring bounce rate
  • Tracking of website conversion
  • Micro and macro conversions
  • Generating custom reports
  • Interpreting results
  • Tracking traffic source

5.4 Features of Google Analytics

  • Various features of Google Analytics
  • Additional advanced options in GA
  • Creating multi-channel funnels
  • Integrating CRM functionalities
  • Apps and mobile websites
  • Real-time analysis using Google Analytics

5.5 e-Commerce and Tracking

  • Deploying of GA for e-commerce tracking
  • Advanced techniques for e-commerce scenarios
  • GA enhanced commerce
  • The schema of enhanced e-commerce,
  • Site mapping
  • Creating template
  • Difference between reporting and analysis
  • Analyzing multi-channel traffic source
  • Onsite merchandising
  • Analyzing shopping behavior
  • Creation of e-commerce reports.

5.6 Mobile App Analytics

  • Deploying GA to track the performance of mobile apps
  • Measuring user behavior
  • Various metrics for mobile apps screen tracking
  • Tracking features for Android and iOS
  • Event tracking for mobile apps
  • Complete tracking of e-commerce app on the mobile

 5.7 Google Tag Management

  • Introduction to Google Tag Manager
  • Tracking various analytics, and marketing metrics
  • Designing website tags and coming up with firing rules
  • Improving the performance of Google Analytics
  • Containers and structure accounts
  • Providing user permissions
  • Setting up containers
  • Previewing containers
  • Container versions

5.8 Google Analytics Setup – Effective Tips

  • Best practices for setting up of Google Analytics account
  • Generating customized dashboards
  • Custom alerts
  • In-page analytics
  • Custom report filtering
  • Option for table view
  • Pan session analysis
  • Recency and Frequency Reports
  • Deploying GA for matched query types, keyword position, and dayparts
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Program Highlights

24/7 Lifetime support
MBA Degree Program
Learn from Industry experts for specialization courses
3 Guaranteed Interviews from Intellipaat

Interested in This Program? Secure your spot now.

The application is free and takes just 10-15 minutes to complete.

Project Work

Projects will be a part of your Certification in Data Science & Artificial Intelligence to consolidate your learning. It will ensure that you have real-world experience in Data Science and AI.

Practice 20+ Essential Tools

Designed by Industry Experts

Get Real-world Experience

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!

Career Services By Intellipaat

Career Services
Resume

Career Oriented Sessions

Throughout the course

Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

Resume

Mock Interview Preparation

After 80% of the course completion.

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

Resume

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.

Resume

3 Guaranteed Interviews

After 80% of the course completion

Guaranteed 3 job interviews upon submission of projects and assignments. Get interviewed by our 400+ hiring partners.

Resume

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Work At

Master Client Desktop Master Client Mobile

Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

Application Review

An admission panel will shortlist candidates based on their application

Admission

Application Review

Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 1,755

Get a chance to win a early bird discount of up to $ 88/-

Frequently Asked Questions

Why should I sign up for this online MBA degree and PG program by Jain University and Intellipaat?

This online MBA degree program will help you master all the skills required in Marketing and Digital Marketing. You will be awarded an MBA degree from Jain University and Intellipaat’s PG certification in Digital Marketing after meeting the respective course criteria.

You will be taught by the subject matter experts from Jain University and receive a quality MBA degree program experience.

You have to first enroll in this MBA + PG course. After successfully completing the course, projects, and assignments, you will receive your MBA degree. You will also get the PG certification by Intellipaat once you complete the Digital Marketing course.

Yes, there are several tutorials freely available that are relevant to our PG courses. You will find them on Intellipaat’s YouTube channel, blogs, communities, etc. We also have interview question and answer guides.

Intellipaat will offer both online training (MBA degree) & self-paced videos (PG program). Intellipaat also provides customized learning with the Learning Management System (LMS). The online classroom training program includes one-on-one doubt-clearing sessions as well.

To get more information about this MBA degree program in Marketing + PG certification in Digital Marketing, you can directly contact our course advisors who are available for any kind of learning assistance.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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