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Jobs in Digital Marketing

Career Opportunities in Digital Marketing

The Digital panorama is incessantly expanding and reaching out to large audiences across the globe. The last decade has seen a phenomenal transformation in the buying behavior of individuals. Consumers are more involved in shopping through internet websites and making online purchases. Marketers are required to continuously focus and look for novel and innovative ways to draw consumer’s attention.

Each E-commerce must keep a check on their current strategies to make sure that they are not using bygones and are yet not cognizant of what’s trending and anticipated. The war is cutthroat and most B2B and B2C websites are endeavoring best results in dollars and number of consumers.

Digital marketing is a vast discipline including commerce through Google Analytics, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM). Getting into any of these techniques, marketers need to learn using various related tools and softwares for analysis of website traffic, tracking customer’s behaviors and counting the overall revenue generated monthly, quarterly and yearly. Thus, each online company needs an outstanding team of skilled employees, who could be the guardian angels for their websites.

digital marketing


Honestly, it is not a day’s task to learn and implement any of these applications and marketing platforms. One needs to gain expertise through comprehensive learning and training from Experts and become proficient in generating positive ROI for the organization. While some companies hold independent departments for all digital advertising platforms, others may have versatile workforce having adroitness of multiple tools and softwares. To enter into those brands, aspirants need to get deeper insights into the combination of SEO, SEM and Google Analytics opting for combo learning.

Facts & Figures

According to the latest Gartner’ Digital Marketing Spending report, top marketers and investors will be investing more dollars in e-commerce. The study identified that the marketing budgets stood active and strong in 2014 with companies spending a 10.2% of the annual revenue. It was predicted that half of those companies would spend an increased amount in 2015. The budgets have increased about 8% from the last year.

Similarly, the Forrester Research Search Engine Marketing Forecast, 2015 to 2020 projects a total search market to reach €31 billion in 2020, in Western Europe. The study represented a five-year compound annual growth rate (CAGR) of 11.9% (that was 12.9% in the prior forecast).

The below image displays the growth of digital media in each sector, in the last five years. We could observe how Social Media Marketing and Mobile Marketing are going to show a significant % usage increase by 2016. More than laptops and desktops, audiences and shoppers are included towards exploring and buying using their smartphones.

growth of digital media in each sector

media spend - digital marketing 

Why Learn Digital Marketing?

  • Online shopping is the biggest thing now, and digital marketing is the primary subject to deal with anything and everything for online advertising and sales
  • More convenient, cost-effective and groundbreaking than brick-and-mortar marketing
  • Delivers higher conversions due to attractive discounts websites offer to consumers
  • High revenues and more traffic
  • Helps you enter the world of trending now and the Internet of Things (IoT)
  • Caters to Mobile users anytime, anywhere and anyplace
  • No bigger platform than Internet and thus, the largest brand building stage for all sectors
  • Reading will never cease, so you can take advantage of advertising through your content

 most commercially important digital marketing trends for 2015


Job Trends

The renowned executive President of Manipal Global Education Services (India), V Sivaramakrishnan stated, “With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016.”

digital marketing job trends from indeed

As per, there has been a significant increase in the number of matching job positions from last year. The average pay for a Digital Marketing Manager is Rs. 441,829 per year in India and $76,000 In the US.

content marketing job trends from indeed


Related Job titles

  • Mobile Marketer
  • Content Manager
  • Social Media Engineer
  • Analytics Adviser
  • Digital Advertising Manager
  • Digital Marketing Consultant
  • Social Media Account Manager
  • Blogger
  • Social Media Planner
  • Digital Marketing Specialist
  • Advertising Director
  • Brand Strategist
  • Podcaster

Leaders in Digital Marketing is the first that comes to everyone’s mind while discussing digital marketing. The other market leaders who use various digital advertising strategies and are on a recruitment spree for expert and talented pool are:

Google, Facebook, Twitter, LinkedIn, Flipkart, eBay, Snapdeal, Pinterest, and any e-commerce in any sector. Even most brick-and mortar that have moved to internet marketing or planning to expand their sales through online portals massively require digital marketing experts in all fields.

Essentials of Learning Digital marketing (SEO, SEM, SMM, Google Analytics)

If you are looking forward to opting for a Digital Marketing course, polish up your mind with Google searching, analytics and marketing.

Enroll for any of our digital marketing courses as recommended and Go Digital today. Remember, it isn’t easy to get job assistance but Intellipaat, along with training, brings to you matching job positions worldwide in your key working field.

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