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Advanced Program in Digital Marketing

The online Advanced program in Digital Marketing offered by Intellipaat will help you master essential Digital Marketing skills and competencies like SEO, SEM, Google Analytics, web analytics, etc. You will get to work on real-time projects and case studies and upon completion of the program, you will get PLA Credits from Belhaven University.

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Ranked among the best US regional universities for 8 consecutive years - U.S. News & World Report

Upskill for Your Dream Job

Learning Format



6 Months

Career Services

by Intellipaat

12 PLA Credits from

Belhaven University


Hiring Partners

About the Program

In this Digital Marketing Advanced certification program, you will master the core concepts along with various tools and technologies in Digital Marketing. The program has over 12 courses and 14 industry-relevant projects for you to work on to gain practical experience in the domain.

Key Highlights

6 Month Live Class
220 Hrs Applied Learning
PLA Credits from Belhaven University
One-on-One with Industry Mentors
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Free Career Counselling

We are happy to help you 24/7

About Belhaven University

Belhaven University is known for its nationally recognized academics, top-rated faculty, and affordability. Belhaven strives for excellence in higher education and has achieved prominence in education dating back to 1883. Every student is encouraged to develop and grow to the best of their potential.

Key achievements of Belhaven University:

  • Recognized three majors for their quality and programming –  Colleges of Distinction
  • Ranked among the best regional universities in the South for eight consecutive years – U.S. News & World Report 

Upon the completion of this program, you will:

  • Receive a PLA Credits from Belhaven University

Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

Who can apply for this Advanced Program in Digital Marketing?

  • Marketing Managers
  • Entrepreneurs
  • Project Managers
  • Analysts
  • Sales and marketing professionals
  • Business Intelligence professionals
  • Digital Marketing specialists
Who can aaply

What roles does a Digital Marketing expert play?

Digital Marketing Associate

They work in website updates, videos, ads, sales collateral, and digital strategy plans to spread awareness of the organization.

Digital Marketing Analyst

These analysts develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.

Social Media Manager

They are in charge of handling all the social media accounts and editorial blogs, and creating new channels to connect with users.

Content Writer

They are responsible for writing blogs, articles, social media posts, etc., that are SEO-optimized, both on-page and off-page.

SEO Specialist

They use data from various sources and perform web analytics to evaluate the effectiveness of traffic building initiatives.

PPC Specialist

They are responsible for managing online pay-per-click ad campaigns which consists of strategy making, design, SEO, implementation, and analysis of ad performance.

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Skills to Master


Search Engine Marketing


On-page optimization


Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital marketing strategy

Mobile marketing

Content marketing


Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

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Meet Your Mentors

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.


Live Course

Module 01 – Digital Marketing Strategy Overview and Creating Narratives
Module 02 – Needs of Customers
Module 03 – Market Research
Module 04 – Marketing Calendar
Module 05 – Management and Measurement of Analytics

Module 01 – Search Engine Landscape
Module 02 – SEO Audit
Module 03 – On-Page Optimization
Module 04 – On Page Optimization Using WordPress Based Website – SEO Yoast
Module 05 – Google Analytics and Google Webmaster
Module 06 – Web SEO, SEO Profiler and Other SEO Tools
Module 07 – Project – Off Page Optimization – Link Building
Module 08 – Black Hat SEO Techniques to Avoid
Module 09 – Online Reputation Management
Module 10 – Algorithms and Google Updates

Module 01 – Introduction to Google Analytics
Module 02 – Google Analytics and Google Webmaster Tools
Module 03 – Audit and Conversion Tracking
Module 04 – Features of Google Analytics
Module 05 – E-Commerce and Tracking
Module 06 – Mobile App Analytics
Module 07 – Google Tag Management
Module 08 – Google Analytics Setup – Effective Tips

Module 01 – Introduction to Search Engine Marketing
Module 02 – Keyword Research
Module 03 – Google AdWords
Module 04 – Creating PPC ad campaigns
Module 05 – Getting the best out of Google ads
Module 06 – Using metrics to analyze campaigns
Module 07 – Optimizing the PPC ads
Module 08 – Creating targeted ad campaigns
Module 09 – Display Ad Campaign Creation
Module 10 – Google AdWords Express
Module 11 – Reporting in PPC
Module 12 – Remarketing Techniques

Module 01 – Introduction to Social Media
Module 02 – Social Media Planning and Strategy
Module 03 – Social Media Channel Management
Module 04 – Tools for Social Media Management and Social Media Reports and Measures
Module 05 – Social Advertising

Module 01 – Email Elements
Module 02 – Email Service Providers
Module 03 – Email Lists
Module 04 – Email Laws and Regulations
Module 05 – Measurements of an Email Campaign

Module 01 – Affiliate Marketing

Module 01 – Video marketing

Module 1 – Introduction to Mobile Marketing
Module 2 – Mobile Services and Products
Module 3 – Incentives and Promotions
Module 4 – Integration with Marketing Mix
Module 5 – Mobile Advertising
Module 6 – Mobile Analysis
Module 7 – Rules and Regulations

  • Measure the impact of the marketing communications through Marketing Metrics
  • Descriptive Analytics and Visualizations
  • Predictive Analytics
  • Campaign Analytics for Mass Customization
  • Create a WordPress blog and write content about your product that you want to promote
  • Create Google Analytics, Google webmaster account
  • How to use Google Tag Manager
  • Adding conversion pixels for tracking traffic
  • Promote on multiple sites
  • Latest Digital Marketing trends
  • What is Content Marketing, its objectives?
  • Different types of content marketing
  • Writing blogs and content and promote on different platforms
  • Create engaging videos and promote
  • What is Influencer Marketing
  • How to reach to influencers and engage them
  • Understanding Google Analytics and Visitors traffic matrices
  • Understanding visitor behavior using multiple metrics
  • Slicing and dicing data
  • Understanding the growth patterns
  • How to build a marketing strategy by seeing traffic patterns?
  • Channel performance
  • Setting goals
  • Creating reports and dashboards
  • Measuring ROI as an integrated approach and strategy creation
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Program Highlights

7-month Advanced program
220 Hrs of Live Learning
14+ Industry Projects and Case Studies
24*7 Online Learning Support

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

The projects that you will work on in this Advanced program are well-suited for learners who want to gain industry experience and hands-on training.

Practice 100+ Essential Tools

Designed by Industry Experts

Get Real-world Experience


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Hear From Our Hiring Partners

Career Services By Intellipaat

Career Services

Career Oriented Sessions

Throughout the course

Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

Mock Interview Preparation

After 80% of the course completion.

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.

Assured Interviews

After 80% of the course completion

Assured Interviews upon submission of projects and assignments. Get interviewed by our 500+ hiring partners.

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Works At

Master Client Desktop

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!


Program Fee

Total Admission Fee

$ 1,499

Program Cohorts

Next Cohorts

Date Time Batch Type
Regular Classes 25th March 2023 08:00 PM IST Weekend (Sat-Sun)

Frequently Asked Questions

Why should I sign up for this Digital Marketing Advanced program?

This online Advanced program will give you hands-on experience and help you become a successful Digital Marketing professional. Because the various program courses meet industry standards and requirements, you will have a strong background in various skillsets and tools that are highly in demand in the corporate world. After completing the program, you will receive a PLA Credits from Belhaven University.

You will also get the opportunity to work on several projects and assignments that are highly relevant in the real-industry environment. Upon completion of the program, you will be qualified to apply to some of the top-paying jobs around the world.

You can start by signing up for our Digital Marketing online Advanced program. Once you successfully complete the program, as well as the projects and assignments, you will receive PLA Credits from Belhaven University. 

Our Learning Management System (LMS) provides a customized learning experience with live sessions as well as self-paced videos. If you happen to miss a live session for any reason, you will be able to watch the recorded video of the session without having to worry about missing a lesson.

You can get in touch with our course advisors for more information on the Digital Marketing Advanced program. They will provide you with all the assistance you need.

Belhaven University PLA Credits Assessed for this course is 12.

*Note, there is a maximum number of PLA credits that may be applied toward a degree program. Refer to the Belhaven University website for the latest on PLA policies.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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