Search Engine Optimization (SEO) Training

Be an expert in SEO and improve your website’s ranking by enrolling in our scholarly Search Engine Optimization training!

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Key Features

  • Instructor Led Training : 15 Hrs
  • Self-paced Videos : 15 Hrs
  • Exercises & Project Work : 30 Hrs
  • Get Certified & Job Assistance
  • Flexible Schedule
  • Lifetime free upgrade
  • 24 x 7 Lifetime Support & Access

About Search Engine Optimization Training Course

This is a detailed SEO certification training course that includes various techniques and tools to improve a website’s ranking on the search engine’s results page. This SEO online training course includes on-page and off-page optimization, working with Google Analytics and Webmaster, and deploying various tools for mastering the technique of SEO Audit.

What will you learn in this SEO training course?

  1. SEO fundamentals
  2. Importance of content in SEO
  3. SEO best practices and how it improves ranking
  4. A/B testing to get the best results
  5. Link building for off-page optimization
  6. Using social media, blogs, and forums for greater success
  7. Deploying user-generated content and reviews
  8. Various tools, platforms, and techniques
  9. How Google bots work and how to benefit from them

Who should take up this Search Engine Optimization training course?

  • Marketing, Content, and Media Professionals
  • Project Managers, Brand Managers, and Entrepreneurs

What are the prerequisites for taking up this SEO training course?

There is no need for any prior knowledge to take up this training course.

Why should you take up this SEO training course?

Getting higher ranks on the search engine’s results page is one of the best ways to market your brand and sell your goods and services. The best part of SEO is that unlike paid ads you don’t have to pay Google any money for getting ranked higher based on SEO. The potential for SEO professionals with the right proficiency is very high. This can help you get lucrative job offers from the best companies.

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SEO Course Content

Search Engine Landscape

What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines

SEO Audit

What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links

On-Page Optimization

What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

On Page Optimization Using WordPress Based Website – SEO Yoast

What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

Google Analytics and Google Webmaster

What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics.

Web SEO, SEO Profiler and Other SEO Tools

Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)

Project – Off Page Optimization – Link Building

What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.

Black Hat SEO Techniques to Avoid

Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning

Online Reputation Management

What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content

Algorithms and Google Updates

What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update

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Search Engine Optimization Project

What SEO projects will you be working on?

Project Work:

Project: Off-Page Optimization – Link Building

Problem Statement: It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links, and so on.

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Sample Search Engine Optimization Tutorials

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Search Engine Optimization Certification

This course is designed for clearing the Search Engine Optimization Certified Professional exam. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.

As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.

At the end of this training program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.

Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.

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Search Engine Optimization Reviews

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  1. Profile photo of Roma Das Roma Das 

    Practically enhanced, supportive and fulfilling training

    I really enjoyed learning with Intellipaat. Practical assignments, exercises and projects helped me a lot in learning everything about SEO. This is a brilliant course designed for both beginners and experienced professionals.

  2. Profile photo of Paras Jain Paras J 

    Unique, easy-to-understand and extremely descriptive course

    This course is the solution to all your SEO queries. I implemented the techniques I learned from this course and surprisingly they worked pretty well in pulling traffic. This made me get appreciation recently from my company.

Frequently Asked Questions about Search Engine Optimization

Why should I learn SEO from Intellipaat?

This Intellipaat Search Engine Optimization training gives you hands-on experience in deploying the best SEO techniques in order to improve the ranking of a website in the SERP. You will master both on-page and off-page optimizations, working with Google Analytics, and performing SEO audit. This entire course content is in line with the requirements of clearing the Search Engine Optimization Certified Professional exam.

You will be working on real-time SEO projects and step-by-step assignments that have high relevance in the corporate world, and the course curriculum is designed by industry experts. Upon the completion of the training course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support, and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.

What are the different modes of training that Intellipaat provides?
At Intellipaat you can enroll either for the instructor-led online training or self-paced training. Apart from this Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience and they have been actively working as consultants in the same domain making them subject matter experts. Go through the sample videos to check the quality of the trainers.
Can I request for a support session if I need to better understand the topics?
Intellipaat is offering the 24/7 query resolution and you can raise a ticket with the dedicated support team anytime. You can avail the email support for all your queries. In the event of your query not getting resolved through email we can also arrange one-to-one sessions with the trainers. You would be glad to know that you can contact Intellipaat support even after completion of the training. We also do not put a limit on the number of tickets you can raise when it comes to query resolution and doubt clearance.
Can you explain the benefits of the Intellipaat self-paced training?
Intellipaat offers the self-paced training to those who want to learn at their own pace. This training also affords you the benefit of query resolution through email, one-on-one sessions with trainers, round the clock support and access to the learning modules or LMS for lifetime. Also you get the latest version of the course material at no added cost. The Intellipaat self-paced training is 75% lesser priced compared to the online instructor-led training. If you face any problems while learning we can always arrange a virtual live class with the trainers as well.
What kind of projects are included as part of the training?
Intellipaat is offering you the most updated, relevant and high value real-world projects as part of the training program. This way you can implement the learning that you have acquired in a real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning and practical knowledge thus making you completely industry-ready. You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. Upon successful completion of the projects your skills will be considered equal to six months of rigorous industry experience.
Does Intellipaat offer job assistance?
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this we are exclusively tied-up with over 80 top MNCs from around the world. This way you can be placed in outstanding organizations like Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation part as well.
Is it possible to switch from self-paced training to instructor-led training?
You can definitely make the switch from self-paced to online instructor-led training by simply paying the extra amount and joining the next batch of the training which shall be notified to you specifically.
How are Intellipaat verified certificates awarded?
Once you complete the Intellipaat training program along with all the real-world projects, quizzes and assignments and upon scoring at least 60% marks in the qualifying exam; you will be awarded the Intellipaat verified certification. This certificate is very well recognized in Intellipaat affiliate organizations which include over 80 top MNCs from around the world which are also part of the Fortune 500 list of companies.
Will The Job Assistance Program Guarantee Me A Job?
In our Job Assistance program we will be helping you land in your dream job by sharing your resume to potential recruiters and assisting you with resume building, preparing you for interview questions. Intellipaat training should not be regarded either as a job placement service or as a guarantee for employment as the entire employment process will take part between the learner and the recruiter companies directly and the final selection is always dependent on the recruiter.
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