If you are using the SQL Server, dateadd(DAY,0, datediff(day,0, created)) then it will return the created day.
For example, if the sale is created on '2009-11-02 06:12:55.000', dateadd(DAY,0, datediff(day,0, created)) then it'll return '2009-11-02 00:00:00.000'
Try this:
select sum(amount) as total, dateadd(DAY,0, datediff(day,0, created)) as created
from sales
group by dateadd(DAY,0, datediff(day,0, created))