The reason why many organizations are implementing Salesforce CRM in their business is because of its various features and functionalities that help improve the business. Some of the most popular features of Salesforce CRM include:
- Contact Management: It allows users to organize and group their contacts. With the help of this feature, you can gather customer information and make marketing strategies based on that information.
- Reports and Dashboards: It helps the users to visualize statistical data in the form of customized reports and dashboards.
- Analytics: It is one of the most valuable CRM features. It helps the users in creating better sales campaigns by analyzing the data from past campaigns.
- Lead Management: This feature helps the business to determine which potential customers are likely to convert based on psychographic and demographic factors.
To become a professional in Salesforce CRM, enroll for Salesforce Certification.
To learn more about the various features of Salesforce CRM, watch this tutorial: