Clickstream analytics means understanding and analyzing clickstream data of users. Clickstream analytics is mainly used in the e-commerce industry. Clickstream data means the data of user activities on the website like how much time the user is spending time on each page, clicks and how the user is navigating through pages. This clickstream data helps to understand user behavior. Clickstream analytics helps in finding user interests and helps in recommends similar products.
Among the 3Vs of Big data, clickstream analytics is associated with volume characteristics since it has to deal with storing and analyzing a large volume of data.
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