0 votes
1 view
in Big Data Hadoop & Spark by (37.2k points)

a. It analyzes customers' needs based on their proximity to a retail store.

b. It focuses on understanding the behavior of a brand's target customers.

c. It enables retailers and suppliers alike to gain better customer insights

d. It allows customers to evaluate the service quality offered by retailers.

1 Answer

0 votes
by (90.2k points)

The correct option is c (enables retailers and suppliers alike to gain better customer insights). Big data analysts use the Recency Frequency Monetary analysis to find out the important customers. This analysis is made on their buying patterns on how much they are spending and how frequently they are visiting the store.

You can watch this video on Big data Analytics by Intellipaat, If you are interested in Big Data:

Welcome to Intellipaat Community. Get your technical queries answered by top developers !


Categories

...