A. One famous market-basket analysis shows a high correlation of the purchase of beer and baby diapers.

B. In the market-basket analysis, the ratio of confidence to the base probability of buying an item is called purchase probability.

C. The market-basket analysis is interesting but does not have any real pay-off in terms of selling goods.

D. In the market-basket analysis, resistance is the chance that two items will be purchased together.

E. No one expects that market-basket analysis will become a standard CRM analysis technique.