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Is there any way to do Market Based Analysis in Tableau

enter image description here

In the heat map, you can see the heat map which is overlap with two products

How can I do a chart which is non-overlap?

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Try the following Calculation field

TOTAL(SUM([Number of Records])) - SUM([Number of Records])

For more details, please go through this comprehensive Tableau Tutorialor to get certified you can enroll in Tableau Certification.

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