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  1. A CRM can optimize the information shared among departments, resulting in better management of existing accounts.
  2. A CRM can enable members of pertinent departments to have access to all the relevant information, enabling them to answer queries and resolve problems quickly and easily.
  3. A CRM can provide a company's marketing department with the information needed to identify and target new customers.
  4.  A CRM can provide a more rapid response to queries and concerns by forwarding the query to the right department.

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