Transitioning from a sales executive to digital marketing requires essential skills like social media management, content creation, and analytics interpretation. Develop proficiency in platforms like Facebook Ads and Google Analytics. Learn to create engaging content for various channels. Understand SEO principles for better online visibility. Enhance email marketing skills and stay updated on digital trends. Online courses, workshops, and practical application will help build these skills, facilitating a successful transition to a digital marketing role.
If you are interested in getting into this field, then check out the below video about Sayan Ghosh. How he became a Digital Marketing Executive with a good salary hike just after completing Intellipaat's Digital Marketing Course.