How long is google analytics data stored?

Question

Could someone tell me for how long does Google Analytics store data?

Answer 1

Google Analytics has options for you to decide when the data should be automatically deleted.

Options are:

• 14 months
• 26 months
• 38 months
• 50 months
• Do not actually expire.

But changing the data retention period won't change the retention period of the existing data in Google Analytics.

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Want to know more about Data Analytics Life Cycle check out our YouTube video