a = defaultdict(lambda:None)
longest = defaultdict(int)
current = defaultdict(int)
for i, j, k in df.itertuples(index=False):
if a[(i, j)] == k - 1:
current[(i, j)] += 1 if current[(i, j)] else 2
longest[(i, j)] = max(longest[(i, j)], current[(i, j)])
else:
current[(i, j)] = 0
longest[(i, j)] |= 0
a[(i, j)] = k
pd.concat(
[pd.Series(d) for d in [longest, current]],
axis=1, keys=['longest_streak', 'last_streak']
).rename_axis(['user_id', 'product_id']).reset_index()
user_id product_id longest_streak last_streak
0 1 1 3 3
1 1 2 0 0
2 2 1 3 3
3 3 1 2 0