What is clustering, and how is it applied in data analytics?

Question

Define clustering and its application in data analytics.

Answer 1

Clustering in data analytics is like sorting similar items into groups. It helps identify patterns and relationships within a dataset by grouping similar data points together. For example, in customer segmentation, clustering can group customers with similar buying behavior. This makes it easier to understand and analyze specific groups, enabling businesses to tailor their strategies accordingly. In simple terms, clustering is like organizing a messy closet, grouping similar things together to make it easier to find and understand. Wish to learn more about data analytics then enroll in data analytics course from Intellipaat. Along with that do check out this video on data analytics from experts for comprehensive understanding.