How data analytics can help business?

Question

Can anyone tell me how data analytics can help business?

Answer 1

Data analytics can help the business by following ways:

 

• Helps in identifying the ideal customers by analyzing their transactional data
• Helps in optimizing customer engagement by analyzing customers clickstream data i.e. how the customers are navigating in the website
• Helps in reducing substantial costs by making optimized marketing campaigns with the analysis of big data
• Helps in monitoring the reputation of the company by analyzing the opinions, reviews, and mentioned tags of the company

 

If you are interested in Data Analytics, I recommend enrolling in this Data Analytics certification program that covers all the topics required to become a data analyst with hands-on experience.

You can watch this video on Data analytics to know more use cases of Data Analytics: