Data analytics can help the business by following ways:
- Helps in identifying the ideal customers by analyzing their transactional data
- Helps in optimizing customer engagement by analyzing customers clickstream data i.e. how the customers are navigating in the website
- Helps in reducing substantial costs by making optimized marketing campaigns with the analysis of big data
- Helps in monitoring the reputation of the company by analyzing the opinions, reviews, and mentioned tags of the company
If you are interested in Data Analytics, I recommend enrolling in this Data Analytics certification program that covers all the topics required to become a data analyst with hands-on experience.
You can watch this video on Data analytics to know more use cases of Data Analytics:
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