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What is meant by digital analytics? How it can impact digital marketing?

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In simple terms, it is the process of analyzing data from various sources like social media channels, websites, and mobile apps, etc. In order to get a better understanding of what and how users are searching for products, as well as how to improve your customer experience and strategies, digital analytics plays a crucial in digital marketing. 

If you are interested in learning more about this technology first I would like to suggest you to watch this video by experts for better understanding - 

Along with that if you are looking for certification training this Advanced Certification in Digital Marketing and Analytics offered by Intellipaat is the right choice for you. Sign up for this amazing program and become a certified digital analytics professional.

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