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Advanced Certification in Digital Marketing and Analytics

4,008 Ratings

Learn from IIT Madras Faculty and Industry Experts with Campus Immersion at IIT Madras Research Park

Sign up for this Advanced Certification in Digital Marketing and Analytics by IITM Pravartak (A Technology Innovation Hub of IIT Madras) and Intellipaat, and learn under the expert guidance of the IIT Madras faculty. The program is designed to help you master skills such as understanding the key fundamentals of marketing as well as essential digital marketing skills like organic marketing, paid marketing, marketing analytics, and more. This program will help you understand how data science plays an important role in marketing analytics.

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Course Preview

Learning Format

Online Bootcamp

Live Classes

6 Months

Campus Immersion

at IITM Pravartak

IITM Pravartak



Hiring Partners

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About Program

This online Advanced Certification in Digital Marketing and Analytics has been designed by industry experts and IIT Madras faculty to help you understand business problems, marketing principles, branding, and PR communications. You will also gain digital marketing skills that are crucial for excelling in the marketing domain.

Key Highlights

6 Months of Applied Learning
50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
Learn from IIT Madras Faculty and Industry Practitioners
20+ Industry Projects and Case Studies
1:1 with Industry Mentors
Resume Preparation and LinkedIn Profile Review
24*7 Support
Designed for Working Professionals and Freshers
No-cost EMI Option
2 Days Campus immersion at IIT Madras Research Park

About IITM Pravartak Digital Skills Academy

IITM Pravartak, a Technology Innovation Hub of IIRM is funded by Department of Science and Technology, GoI under its National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS), focuses on application-oriented research and innovation in the areas SNACS. BharOS, India’s first mobile operating system is developed by an IITM Pravartak incubated company.

Key Achievements of IIT Madras:

  • Ranked No.1 in India in both ‘Overall’ and ‘Engineering’ Categories in NIRF 2022 for four consecutive years.
  • IIT Madras has been identified as an ‘Institution of Eminence’ by the Government of India.
  • Ranked No. 4 Indian Institute in QS World University Ranking and Ranked #250 in the International QS World Rankings 2023.
Advanced-Certification-in-Digital-Marketing-and-Analytics Click to Zoom
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the IITM Pravartak.

Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

*Past record is no guarantee of future job prospects

Who Can Apply for the Course?

  • Individuals with a bachelor’s degree and a keen interest to learn Digital Marketing and Marketing Analytics
  • IT professionals looking for a career transition in Digital Marketing
  • Professionals aiming to move ahead in their careers
  • Digital Marketing or Analytics Professionals
  • Freshers or final-year college students who want to build a career in Digital Marketing and Analytics

What roles can a digital marketing and analytics expert play?

Marketing Manager

They decide how communication and marketing should take place for products including drafting and executing marketing strategies.

Brand Manager

They are responsible for creating a positive positioning of a brand or product in the eyes of the consumer.

Market Research Analyst

They are in charge of gathering market-related data and market trends and setting target customers.

SEO Expert

They ensure on-page optimization and improved website ranking on major search engines.

PPC Expert

They are experts in internet advertising and are responsible for planning and optimizing online advertising campaigns.

Web Analytics Expert

They optimize a website’s design using data analytics to improve page views, user experience, and conversion rates.

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Skills to Master



Content Marketing


Social Media Marketing

Marketing Analytics

Google Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

Email Marketing

Market Basket Analysis

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Tools to Master

Google-Ads-1 Mailchimp facebook semrush Ahrefs TagManager wordpress Small_Seo_Tools-1 GoogleKeyword Google-Analytics YoutubeAds Google-Trends Ubersuggest LinkedIn instagram Youtube yoast
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Meet Your Mentors


Live Course Industry Expert Academic Faculty

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

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2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail
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3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions
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4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations
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5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

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6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

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7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies

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8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

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9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

 9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing
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10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

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11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages

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12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

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13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

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14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

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  • Job Search Strategy
  • Resume Building
  • Linkedin Profile Creation
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Intellipaat reserves the right to modify, amend or change the structure of module & the curriculum, after due consensus with the university/certification partner.

Program Highlights

50+ Live Sessions across 6 Months
6 Months of Applied Learning
20+ Industry Projects and Case Studies
24*7 Support

Project Work

Projects will be a part of your certification in Digital Marketing and Analytics to consolidate your learning. Project work will ensure that you have real-world experience in the field.

Practice 20+ Essential Tools

Designed by Industry Experts

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Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.


Submit Application

Tell us a bit about yourself and why you want to join this program


Application Review

An admission panel will shortlist candidates based on their application



Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 1,316

Apply Now

Upcoming Application Deadline 27th July 2024

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Program Cohorts

Next Cohorts

Date Time Batch Type
Program Induction 27th July 2024 08:00 PM IST Weekend (Sat-Sun)
Regular Classes 30th July 2024 07:00 AM IST Weekday (Tue-Fri)

Other Cohorts

Others Cohorts

Date Time Batch Type
Program Induction 25th Aug 2024 10:00 AM - 01:00 PM IST Weekend (Sat-Sun)

Frequently Asked Questions

How will I receive my certificate?

On the completion of Advanced Certification in Digital Marketing and Analytics, you will receive a joint Advanced Certification from IITM Pravartak and Intellipaat.

Intellipaat provides career services for all the learners enrolled in this course. IITM Pravartak is not responsible for career services. Intellipaat career services for this program contains resume building and review of linkedin profile.

This Advanced Certification in Digital Marketing and Analytics is led by the faculty at IIT Madras and other industry experts who will train you in the field of digital marketing through online video lectures and real-time industry-relevant projects. 

The program is designed to help you gain in-depth knowledge in this field. After successfully completing the course, including the assignments and projects, you will gain an Advanced Certification in Digital Marketing and Analytics from IITM Pravartak and Intellipaat. This certification is widely recognized by top organizations around the world.

You can receive IBM courses worth of Rs. 13,000 with this program. You can speak to the course advisor for the same

If you fail to attend any of the live lectures, you will get a copy of the recorded session in the next 12 hours. Moreover, if you have any other queries, you can get in touch with our course advisors or post them in our community.

There will be a two-day campus immersion module at IITM Pravartak during which learners will visit the campus and learn from the faculty as well as interact with their peers. However, this is subject to the COVID-19 situation and guidelines provided by the institute. The cost of travel and accommodation will be borne by the learners. However, the campus immersion module is optional.

Please note that the course fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.

Due to any reason you want to defer the batch or restart the classes in a new batch then you need to send the batch defer request on [email protected] and only 1 time batch defer request is allowed without any additional cost.

Learner can request for batch deferral to any of the cohorts starting in the next 3-6 months from the start date of the initial batch in which the student was originally enrolled for. Batch deferral requests are accepted only once but you should not have completed more than 20% of the program. If you want to defer the batch 2nd time then you need to pay batch defer fees which is equal to 10% of the total course fees paid for the program + Taxes.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work