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What exactly does a performance marketer do?

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A Performance Marketer specializes in enhancing digital marketing campaigns to achieve goals like boosting website traffic and driving sales. They use data-driven approaches across channels such as online ads, social media, and SEO, monitoring metrics to improve results and ROI.
If you are interested in getting into this field, then check out this video about  Kamaran and how he became a Performance Marketer just after completing the Advanced Certification Program in Digital Marketing from Intellipaat.

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