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The online Advanced program in Digital Marketing offered by Intellipaat will help you master essential Digital Marketing skills and competencies like SEO, SEM, Google Analytics, web analytics, etc. You will get to work on real-time projects and case studies and upon completion of the program, you will get PLA Credits from Belhaven University.
Learning Format
Online
Duration
6 Months
Career Services
by Intellipaat
12 PLA Credits from
Belhaven University
EMI Starts
at ₹8,000/month*
3109
1493
24542
In this Digital Marketing Advanced certification program, you will master the core concepts along with various tools and technologies in Digital Marketing. The program has over 12 courses and 14 industry-relevant projects for you to work on to gain practical experience in the domain.
About Belhaven University
Belhaven University is known for its nationally recognized academics, top-rated faculty, and affordability. Belhaven strives for excellence in higher education and has achieved prominence in education dating back to 1883. Every student is encouraged to develop and grow to the best of their potential.
Key achievements of Belhaven University:
Upon the completion of this program, you will:
55% Average Salary Hike
45 LPA Highest Salary
800+ Career Transitions
300+ Hiring Partners
Career Transition Handbook
*Past record is no guarantee of future job prospects
They work in website updates, videos, ads, sales collateral, and digital strategy plans to spread awareness of the organization.
These analysts develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.
They are in charge of handling all the social media accounts and editorial blogs, and creating new channels to connect with users.
They are responsible for writing blogs, articles, social media posts, etc., that are SEO-optimized, both on-page and off-page.
They use data from various sources and perform web analytics to evaluate the effectiveness of traffic building initiatives.
They are responsible for managing online pay-per-click ad campaigns which consists of strategy making, design, SEO, implementation, and analysis of ad performance.
Skills to Master
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital marketing strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
Tools to Master
He leads a team covering insights, brand management, and media. He oversees central branding initiatives along with media strategy. An IIM Kozhikode alumnus, he has expertise in crafting impactful communication plans.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
20 Hours 5 Module
Module 01 – Digital Marketing Strategy Overview and Creating Narratives
Module 02 – Needs of Customers
Module 03 – Market Research
Module 04 – Marketing Calendar
Module 05 – Management and Measurement of Analytics
15 Hours 10 Module
Module 01 – Search Engine Landscape
Module 02 – SEO Audit
Module 03 – On-Page Optimization
Module 04 – On Page Optimization Using WordPress Based Website – SEO Yoast
Module 05 – Google Analytics and Google Webmaster
Module 06 – Web SEO, SEO Profiler and Other SEO Tools
Module 07 – Project – Off Page Optimization – Link Building
Module 08 – Black Hat SEO Techniques to Avoid
Module 09 – Online Reputation Management
Module 10 – Algorithms and Google Updates
15 Hours 8 Module
Module 01 – Introduction to Google Analytics
Module 02 – Google Analytics and Google Webmaster Tools
Module 03 – Audit and Conversion Tracking
Module 04 – Features of Google Analytics
Module 05 – E-Commerce and Tracking
Module 06 – Mobile App Analytics
Module 07 – Google Tag Management
Module 08 – Google Analytics Setup – Effective Tips
15 Hours 12 Module
Module 01 – Introduction to Search Engine Marketing
Module 02 – Keyword Research
Module 03 – Google AdWords
Module 04 – Creating PPC ad campaigns
Module 05 – Getting the best out of Google ads
Module 06 – Using metrics to analyze campaigns
Module 07 – Optimizing the PPC ads
Module 08 – Creating targeted ad campaigns
Module 09 – Display Ad Campaign Creation
Module 10 – Google AdWords Express
Module 11 – Reporting in PPC
Module 12 – Remarketing Techniques
20 Hours 5 Module
Module 01 – Introduction to Social Media
Module 02 – Social Media Planning and Strategy
Module 03 – Social Media Channel Management
Module 04 – Tools for Social Media Management and Social Media Reports and Measures
Module 05 – Social Advertising
25 Hours 5 Module
Module 01 – Email Elements
Module 02 – Email Service Providers
Module 03 – Email Lists
Module 04 – Email Laws and Regulations
Module 05 – Measurements of an Email Campaign
3 Hours 3 Module
Module 01 – Affiliate Marketing
3 Hours 3 Module
Module 01 – Video marketing
25 Hours 7 Module
Module 1 – Introduction to Mobile Marketing
Module 2 – Mobile Services and Products
Module 3 – Incentives and Promotions
Module 4 – Integration with Marketing Mix
Module 5 – Mobile Advertising
Module 6 – Mobile Analysis
Module 7 – Rules and Regulations
The projects that you will work on in this Advanced program are well-suited for learners who want to gain industry experience and hands-on training.
Practice 100+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
Admission Details
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Submit Application
Tell us a bit about yourself and why you want to join this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates will be notified within 1–2 weeks
Total Admission Fee
EMI Starts at
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Financing Partners
| Date | Time | Batch Type | |
|---|---|---|---|
| Regular Classes | 14th Dec 2024 | 08:00 PM IST | Weekend (Sat-Sun) |
This online Advanced program will give you hands-on experience and help you become a successful Digital Marketing professional. Because the various programs meet industry standards and requirements, you will have a strong background in various skillsets and tools that are highly in demand in the corporate world. After completing the program, you will receive a PLA Credits from Belhaven University.
You will also get the opportunity to work on several projects and assignments that are highly relevant in the real-industry environment. Upon completion of the program, you will be qualified to apply to some of the top-paying jobs around the world.
You can start by signing up for our Digital Marketing online Advanced program. Once you successfully complete the program, as well as the projects and assignments, you will receive PLA Credits from Belhaven University.Â
Some of the other related Digital Marketing certifications are on Advanced Certification in Digital Marketing, Digital Marketing Course Certification, Conversion Rate Optimization Course, SEM Online Course, PPC Training Course, Digital Marketing Strategy Course, Content Marketing Strategy Course, Google Analytics Certification Course, SEO Certification Training Course, Social Media Marketing Course, Email Marketing Course
Our Learning Management System (LMS) provides a customized learning experience with live sessions as well as self-paced videos. If you happen to miss a live session for any reason, you will be able to watch the recorded video of the session without having to worry about missing a lesson.
You can get in touch with our program advisors for more information on the Digital Marketing Advanced program. They will provide you with all the assistance you need.
Belhaven University PLA Credits Assessed for this program is 12.
*Note, there is a maximum number of PLA credits that may be applied toward a degree program. Refer to the Belhaven University website for the latest on PLA policies.
Please note that the program fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.
Due to any reason you want to defer the batch or restart the classes in a new batch then you need to send the batch defer request on [email protected] and only 1 time batch defer request is allowed without any additional cost.
Learner can request for batch deferral to any of the cohorts starting in the next 3-6 months from the start date of the initial batch in which the student was originally enrolled for. Batch deferral requests are accepted only once but you should not have completed more than 20% of the program. If you want to defer the batch 2nd time then you need to pay batch defer fees which is equal to 10% of the total course fees paid for the program + Taxes.
Yes, Intellipaat certification is highly recognized in the industry. Our alumni work in more than 10,000 corporations and startups, which is a testament that our programs are industry-aligned and well-recognized. Additionally, the Intellipaat program is in partnership with the National Skill Development Corporation (NSDC), which further validates its credibility. Learners will get an NSDC certificate along with Intellipaat certificate for the programs they enroll in.
What is included in this course?
