What is campaign hierarchy in Salesforce?

Question

Can anyone tell me what is campaign hierarchy in Salesforce?

Answer 1

A campaign hierarchy enables you grouping campaigns together within a specific marketing tactic, which allows you to analyze related marketing efforts more efficiently.

A campaign hierarchy illustrates campaigns that are associated with one another via the Parent Campaign field. A hierarchy displays the relationship between campaigns, such as a grouping of campaigns within a specific marketing program or initiative.

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Also, watch this video on Campaigns in Salesforce: