Data Science can help the business by following ways:
- Helps in identifying the ideal customers by analyzing their transactional data
- Helps in optimizing customer engagement by analyzing customers clickstream data i.e. how the customers are navigating in the website
- Helps in reducing substantial costs by making optimized marketing campaigns with the analysis of big data
- Helps in monitoring the reputation of the company by analyzing the opinions, reviews, and mentioned tags of the company
If you are interested in Data Science, I would suggest you enroll in these Data Science courses by Intellipaat.
You can watch this video by Intellipaat to know more Scope of Data Science: