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What is search engine optimization and why is it important?

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Could someone tell me what is search engine optimization and why is it important?

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SEO or search engine optimization is a process of optimizing the content to drive traffic to the website. SEO is important for driving a business to profits and generating revenue, more visibility generated means more revenue to the organization. A website with a good SEO score means more traffic to the website and thus generates revenue.

Check out Intellipaat’s SEO course for getting proficiency in SEO tools that drives traffic to the website.

Also, check out the YouTube tutorial video on Search Engine Optimization.

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