This is a detailed Training Course in Search Engine Optimization that includes various techniques and study of tools to improve the website’s ranking on search engines results page. This Course includes on-page and off-page optimization, working with Google Analytics, Webmaster and deploying various tools for mastering the technique of SEO Audit.
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
Project – Off Page Optimization – Link Building
Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.
This Intellipaat Search Engine Optimization training gives you hands-on experience in deploying the best SEO techniques in order to improve the ranking of a website in the SERP. You will master both on-page and off-page optimization, work with Google Analytics and perform SEO audit. This entire course content is in line with the requirements of clearing the Search Engine Optimization Certified Professional Exam.
You will be working on real time SEO projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.
Intellipaat basically offers the self-paced training and online instructor-led training. Apart from that we also provide corporate training for enterprises. All our trainers come with over 12 years of industry experience in relevant technologies and also they are subject matter experts working as consultants. You can check about the quality of our trainers in the sample videos provided.
If you have any queries you can contact our 24/7 dedicated support to raise a ticket. We provide you email support and solution to your queries. If the query is not resolved by email we can arrange for a one-on-one session with our trainers. The best part is that you can contact Intellipaat even after completion of training to get support and assistance. There is also no limit on the number of queries you can raise when it comes to doubt clearance and query resolution.
The Intellipaat self-paced training is for people who want to learn at their own leisurely pace. As part of this program we provide you with one-on-one sessions, doubt clearance over email, 24/7 Live Support, lifetime LMS and upgrade to the latest version at no extra cost. The prices of self-paced training can be 75% lesser than online training. While studying should you face any unexpected challenges then we shall arrange a Virtual LIVE session with the trainer.
We provide you with the opportunity to work on real world projects wherein you can apply your knowledge and skills that you acquired through our training. We have multiple projects that thoroughly test your skills and knowledge of various aspect and components making you perfectly industry-ready. These projects could be in exciting and challenging fields like banking, insurance, retail, social networking, ecommerce, marketing, sales, high technology and so on. The Intellipaat projects are equivalent to six months of relevant experience in the corporate world.
Yes, Intellipaat does provide you with placement assistance. We have tie-ups with 80+ organizations including Ericsson, Cisco, Cognizant, TCS, among others that are looking for skilled & quality professionals and we would be happy to assist you with the process of preparing yourself for the interview and the job.
Yes, if you would want to upgrade from the self-paced training to instructor-led training then you can easily do so by paying the difference of the fees amount and joining the next batch of classes which shall be separately notified to you.
Upon successful completion of training you have to take a set of quizzes, complete the projects and upon review and on scoring over 60% marks in the qualifying quiz the official Intellipaat verified certificate is awarded.The Intellipaat Certification is a seal of approval and is highly recognized in 80+ corporations around the world including many in the Fortune 500 list of companies.
This course is designed for clearing the Search Engine Optimization Certified Professional. The entire training course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in the top MNCs. As part of this training you will be working on real time projects and assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.
At the end of this training program there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks in certification exam.
Intellipaat Course Completion certification will be awarded on the completion of Project work (on expert review)and upon scoring of at least 60% marks in the quiz. . Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication etc.
You will get Lifetime access to high quality interactive tutorials along with life time access to complete Course Material .There will be 24/7 access to video tutorials with email support. If you stuck in any unexpected problem we will provide online interactive sessions with trainer for issue resolving.
We provide 24X7 support by email for issues or doubts clearance for Self-paced training.
In online Instructor led training, trainer will be available to help you out with your queries regarding the course. If required, the support team can also provide you live support by accessing your machine remotely. This ensures that all your doubts and problems faced during labs and project work are clarified round the clock.
This course is designed for clearing the Search Engine Optimization Certified Professional.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate.
20th March 2017
9th March 2017
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