This is a detailed Training Course in Search Engine Optimization that includes various techniques and study of tools to improve the website’s ranking on search engines results page. This Course includes on-page and off-page optimization, working with Google Analytics, Webmaster and deploying various tools for mastering the technique of SEO Audit.
There is no need for any prior knowledge to take this Training Course.
Getting higher results on the search engine results page is one of the best ways to market your brand and sell your goods and services. The best part of SEO is that unlike paid ads you don’t have to pay Google any money for getting ranked based on SEO. The potential for SEO professionals with the right proficiency is very high. This can help you get lucrative job offers from best companies.
Topics: What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines
Topics: What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
Topics: What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
Topics: What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
Topics: What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics
Topics: Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
Topics: What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links
Topics: Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
Topics: What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
Topics: What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
Project – Off Page Optimization – Link Building
Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.
In Intellipaat self-paced training program you will receive recorded sessions, course material, Quiz,related software’s and assignments.The courses are designed such that you will get real world exposure and focused on clearing relevant certification exam. After completion of training you can take quiz which enable you to check your knowledge and enables you to clear relevant certification at higher marks/grade also you will be able to work on the technology independently.
In Self-paced courses trainer is not available whereas in Online training trainer will be available for answering queries at the same time. In self-paced course we provide email support for doubt clearance or any query related to training also if you face some unexpected challenges we will arrange live class with trainer.
All Courses are highly interactive to provide good exposure. You can learn at your own place and at your leisure time. Prices of self-paced is training is 75% cheaper than online training. You will have lifetime access hence you can refer it anytime during your project work or job.
Yes, at the top of the page of course details you can see sample videos.
As soon as you enroll to the course, your LMS (The Learning Management System) Access will be Functional. You will immediately get access to our course content in the form of a complete set of previous class recordings, PPTs, PDFs, assignments and access to our 24×7 support team. You can start learning right away.
24/7 access to video tutorials and Email Support along with online interactive session support with trainer for issue resolving.
Yes, You can pay difference amount between Online training and Self-paced course and you can be enrolled in next online training batch.
Yes, we will provide you the links of the software to download which are open source and for proprietary tools we will provide you trail version if available.
Please send an email . You can also chat with us to get an instant solution.
Intellipaat verified certificates will be awarded based on successful completion of course projects. There are set of quizzes after each couse module that you need to go through . After successful submission, official Intellipaat verified certificate will be given to you.
Towards the end of the Course, you will have to work on a Training project. This will help you understand how the different components of course are related to each other.
Classes are conducted via LIVE Video Streaming, where you get a chance to meet the instructor by speaking, chatting and sharing your screen. You will always have the access to videos and PPT. This would give you a clear insight about how the classes are conducted, quality of instructors and the level of Interaction in the Class.
Yes, We do keep launching multiple offers, please see offer page.
We will help you with the issue and doubts regarding the course. You can attempt the quiz again.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate. Become in demand with Intellipaat certifications
You will get Lifetime access to high quality interactive tutorials along with life time access to complete Course Material .There will be 24/7 access to video tutorials with email support. If you stuck in any unexpected problem we will provide online interactive sessions with trainer for issue resolving.
We provide 24X7 support by email for issues or doubts clearance for Self-paced training.
In online Instructor led training, trainer will be available to help you out with your queries regarding the course. If required, the support team can also provide you live support by accessing your machine remotely. This ensures that all your doubts and problems faced during labs and project work are clarified round the clock.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate.
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