If you have website or have been hired by an organization to meets its expectations as SEO expert, your job will be to increase the traffic to the website by following the strict guidelines.
What is the use of a website with great contents that is not at all visible to the general public, and if no one searches for your content, or if your competitor is getting all the keywords attached? If you are tired of being neglected by the netizens then, I would recommend you to take up the SEO course from Intellipaat
Also, watch our YouTube video on SEO tutorial which will be a great way to get started.