SEO or Search engine optimization strategies really work and there is no doubt about that because all the major companies or organization that is generating profits and driving traffic to their websites every one of them uses SEO strategies to bring in such effects.
SEO is not only about optimizing the content with targeted keywords, but it also takes into account the technical aspect of the website or blog, that is site loading time, and associated technicality, everything will count in for improving the SEO score.
So, incorporating SEO will prove to be very beneficial to the website as these practices attract traffic.
If you are interested in learning SEO, then I would recommend you to take up the SEO course from Intellipaat and also I would suggest adding to that, watch our tutorial video from a team of experts on SEO.