Social media audit is the process of analyzing your business metrics to assess growth, opportunities, and other options in optimizing your social presence and brand image. Performing social media audit helps in improving the social media influence to power the business by determining the shortcomings in their strategies.
Do check out the Intellipaat’s Social media marketing course which is a 20hrs of online training course with 40hrs for projects and exercises to help you acquire the required hands-on experience.
Also, do check out our YouTube video on Social Media Marketing Tutorial from our experts to help you get started.