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Social Media Marketing Course Online

4.7 221 Ratings 2,128 Learners

The Social Media Marketing course program at Intellipaat is led by trainers from top MNCs around the world. They will help you master various tools and technologies in this domain, including Social Studio, social analytics tools, and more to make you a certified professional in Social Media Marketing. Further, we offer lifetime access to the complete training material for your benefit.

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Key Features

20 Hrs Instructor-led Training
15 Hrs Self-paced Videos
40 Hrs Project Work & Exercises
Flexible Schedule
24 x 7 Lifetime Support & Access
Certification and Job Assistance

Career Transitions

Mahesh Chowdary
Mahesh Chowdary
Non Tech to Tech
Aircraft Maintenance Engineer intellipaat-image
Data Scientist intellipaat-image
Mitali Dhar
Mitali Dhar
Sr. Engg to Project Lead
Senior Software Engineer intellipaat-image
Project Lead intellipaat-image
Anil Sharma
Anil Sharma
Non Tech to AWS Solution Architect
Customer Support Executive intellipaat-image
AWS Solution Architect intellipaat-image
Herin Wilson
Herin Wilson
Non Tech to AWS Solution Architect
Process Associate intellipaat-image
AWS Solution Architect intellipaat-image
Nishchay Agrawal
Nishchay Agrawal
Fresher to Data Scientist
Data Engineer intellipaat-image
Ziyauddin Mulla
Ziyauddin Mulla
Non IT to Tech Profile
Support Executive intellipaat-image
Splunk Administrator intellipaat-image

Course Benefits

4.7/5 Student Satisfaction Rating
Students Transitioned for Higher Positions
Started a New Career After Completing Our Courses
Got Better Salary Hike and Promotion
intellipaat-image intellipaat-image
intellipaat-image intellipaat-image
And 1,000+ Global Companies

Social Media Marketing Course Overview

In this best Social Media Marketing certification program, our trainers will make you proficient in customer engagement, social media impact on business goals, microblogging, advertising campaigns, link shorteners, and other significant modules of Social Media Marketing.

What modules will you learn in this Social Media Marketing Course?

The following are the learning outcomes during these Social Media Marketing classes online:

  • Planning and strategies using social media
  • Social media channel management
  • Social advertising
  • Reports and measures of social media
  • Social media management tools

These are some of the skills and modules that you will cover in this SMM training.

Those who must register for Intellipaat’s Social Media certification program are as follows:

  • Entrepreneurs
  • Bloggers
  • Influencers
  • Celebrities and public figures
  • Social Media Marketing employees
  • Those who wish to learn Social Media Marketing
  • Beginners aiming to pursue a career in this domain

These are the following reasons to take up Social Media courses program:

  • There are more than 19,000 jobs in the United States and over 7,000 jobs in India open for Social Media Marketing professionals – LinkedIn
  • In the United States, entry-level Social Media Marketing professionals earn in the range of US$50,000 to US$72k per annum – Glassdoor
  • Top organizations in the world are hiring Social Media Marketing professionals, including Cognizant, Apple, Netflix, etc. – Indeed

There are no prerequisites to sign up for this course.

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Self Paced Training

  • 15 Hrs e-learning videos
  • Lifetime Free Upgrade
  • 24 x 7 Lifetime Support & Access

Online Classroom preferred

  • Everything in self-paced, plus
  • 20 Hrs of Instructor-led Training
  • 1:1 Doubt Resolution Sessions
  • Attend as many batches for Lifetime
  • Flexible Schedule
  • 31 Jul
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
$400 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise-grade Learning Management System (LMS)
  • 24x7 Support
  • Strong Reporting

Social Media Marketing Course Content

Module 1 - Introduction to Social Media Preview

1.1 Modern communication
1.2 Landscape of social media
1.3 Managing and monitoring reputation
1.4 Engagement of a customer

Module 2 - Social Media Planning and Strategy

2.1 Impact of social media on business goals
2.2 Integration of Social Media Marketing
2.3 Strategic business channels
2.4 Defining the target audience
2.5 Posting and promoting different types of content

3.1 Microblogging and social networking
3.2 Social media: Sharing images and videos
3.3 Other services

4.1 Hootsuite
4.2 Link shorteners
4.3 Social Studio
4.4 Buffer
4.5 Social analytics tools
4.6 Key performance indicators (KPIs)

5.1 Key factors of social advertising
5.2 Advertising campaigns

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Social Media Marketing Projects

Create Instagram Advertisements

You have to create, measure, run, and track various advertisements on Instagram by publishing your ads on the platform to generate leads. Further, you haveRead More..

Social Media Marketing Optimization

Optimize Social Media Marketing tactics used in your company by refreshing and mixing up your strategies for various popular social media platforms, such as LinkedIn,Read More..

Social Media Marketing Certification

How do I become a certified Social Media Marketing professional?

To be a certified professional in Social Media Marketing, you must sign up for one of the best Social Media Marketing training courses from Intellipaat. Once you complete this course successfully, you will receive the course completion certification from us.

Yes! Intellipaat offers one mock test in its advanced Social Media Marketing courses so that you get an overview of the actual examination w.r.t. the format and the questions that may be asked in it.

With the guidance of our SMM Marketing course instructors, you will be able to complete all the necessary assignments and projects in the course, and on the completion of these and the course, you will receive Intellipaat’s certificate.

You must complete the Social Media certification training and, further, execute all the projects and case studies included in the course to earn the certification.

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Social Media Marketing Course Reviews


Mr Yoga


John Chioles




Dileep & Ajay






Roma Das

Digital Marketing Manager

The trainer is agile and an expert in SMM. The way this social media training institute’s program has been designed and implemented is amazing as it created a big difference in my way of working. Especially, practical exercises and assignments are the icings on the cake.


Paras J

Sr. SEO Executive at Planet Web Solutions Pvt. Ltd.

This is the third course I took from Intellipaat, and seriously you cann't beat their trainers and their ways of teaching. I desperately wanted to have a practical exposure in Social Media Marketing, and Intellipaat helped me through it.

Sandesh Madannavar

Content Analyst at India Outsource Technologies

This is among the best Social Media Marketing courses I have come across ever. The online course material provided in this course was very helpful. It helped me revise all the concepts necessary whenever I required it. Moreover, their courseware was comprehensive and helped me understand the concepts in a better manner.

Manchit Sanan

Business Analyst at HP

The trainers of this Social Media Marketing online course were very helpful. They conducted the lectures in an interactive way, which helped me a lot in learning the modules easily. Unlike the courses I have taken up from the other institutes earlier, this was innovative and allowed me to get a better grasp of all the modules. In my opinion, it is one of theRead More..

Mohammed Tahur Sayed

Digital Marketer at Digital Steroid

I recently completed this SMM certification program from Intellipaat, and it was an amazing experience. Apart from the quality training that I got, the placement team provided great support in finding a lucrative job after my course. They prepared me for job interviews by assisting in resume creation, conducting mock interviews, etc., which proved to be helpful for me in landing a high-paying job.

Social Media Marketing Course FAQs

Why should I sign up for these advanced Social Media Marketing online course?

With the world moving toward the digital frame, faster than ever before, social media has become an extremely crucial part of our regular lives. Major organizations across the globe are looking for Digital Marketing professionals from its subdomains, one of them being Social Media Marketing. This Social Media Marketing training is an instructor-led program taught by trainers with years of experience in this field.

This online SMM certification program offers lifetime access to our 24-hour assistance team and the courseware. Moreover, during this Social Media certification training you will work on several exercises and case studies in this domain, which will help you gain industry experience. Further, our placement team will guide you through resume preparation, mock interviews, and more to help you land a lucrative job in a well-known organization.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers.

You would be glad to know that you can contact Intellipaat support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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