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Social Media Marketing Training

Master the skills of increasing awareness and value of a product, brand or event through practical exercises and assignments in this Social Media course

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Self Paced Training
Lifetime access to course materials and 24/7 support
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  • Online Classroom
8 PM IST (GMT +5:30)
8 PM IST (GMT +5:30)
8 PM IST (GMT +5:30)

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Key Features

  • 15 Hrs Course Duration High quality interactive e-learning sessions for Self paced course. For online instructor led training ,total course will be divided into sessions.
  • 30 Hrs Hands-On Projects Each module will be followed by practical assignments and lab exercises. Towards the end of the course, you will be working on a project where would be expected to complete a project based on your learning. Our support team is available to help through email, phone or Live Support for any help required.
  • Life Time Free Upgrade You will get Lifetime access to high quality interactive tutorials along with life time access to complete Course Material .There will be 24/7 access to video tutorials with email support. If you stuck in any unexpected problem we will provide online interactive sessions with trainer for issue resolving.
  • 24 X 7 Support & Access We provide 24X7 support by email for issues or doubts clearance for Self-paced training. In online Instructor led training, trainer will be available to help you out with your queries regarding the course. If required, the support team can also provide you live support by accessing your machine remotely. This ensures that all your doubts and problems faced during labs and project work are clarified round the clock.
  • Get Certified At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate.
  • Job Assistance Intellipaat enjoys strong relationship with multiple staffing companies in US, UK and have +80 clients across the globe. If you are looking out for exploring job opportunities, you can pass your resumes once you complete the course and we will help you with job assistance. We don’t charge any extra fees for passing the resume to our partners and clients

About Course

About Social Media Marketing Training Course

This is an in-depth Social Media Marketing Training Course that can be taken by freshers and professionals in order to learn about digital marketing on the social media networks. Some of the topics included in this SMM Certification Training are creating viral content on Facebook, Twitter and LinkedIn. Coming up with riveting videos on YouTube, Facebook and so on. Mastering the art of advertising on social media is also covered in this Training Course.

  • What you will learn in this Social Media Marketing Training Course?

    1. Introduction to social media marketing
    2. Influence of social media and audience demographics targeting
    3. Creating riveting multimedia and interactive content
    4. Introduction to viral marketing and tips to do it
    5. Generating links and user reviews for brand building
    6. Work on real-time projects to get hands-on experience
  • Who should take this SMM Training Course?

    • Marketing, advertising and media professionals
    • Project managers, brand managers and business entrepreneurs
  • What are the prerequisites for taking this SMM Training Course?

    There are no particular prerequisites for taking this course.

  • Why should you take this SMO Training Course?

    Today more than 70% of internet users are already on the social media channels. Hence this makes it so lucrative for big and small enterprises alike to get on social media networks to target their core audience. Taking this SMM online Training Course will help you take up high-paying jobs in best companies in the digital marketing and social media marketing domains


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Social Media Marketing Course Content

  • Social Media Introduction

    What is Social Media?, How did the evolution of Internet Happen?, Social Media Analytics, Metrics, Campaigns & Execution Overview

  • Digital marketing vs. Social Media Marketing

    Various parameters of Digital Marketing, Various parameters of Social Media Marketing, Minor and major differences between Digital marketing & Social Media marketing

  • Paradigm evolution of Social Media and Content

    Evolution of Social Media through the years, How did Content Trends develop Social Media?, Content Marketing Trends and its Benefits via Social Media

  • Content Marketing and Real-time marketing

    What is Content Marketing?, What is Real-time Marketing?, Differences between the two, How to make your brand grow by practicing both?

  • Project – Viral Marketing

    Introduction to Viral Marketing, Implementation of Viral Marketing, How can a brand tap into it for growth?

  • Marketing on Social Media platforms

    Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Deep insights into all Social Media Channels, Online Reputation Management (ORM), Best campaigns on platforms

  • Facebook Marketing in Detail

    Understanding Facebook Marketing, Facebook Glossary, Facebook Fan vs. Page vs. Group, FB Plugins, Exercise on Facebook Posting, Creating external tabs on Facebook Page, Uploading Contact for Invitation, Creating External tabs on Facebook, Creating Page

  • Facebook Media Marketing

    Increase Fan following on Page, Marketing on fan page, Fan Engagement, Important Apps/Listing, Facebook Advertising, Types of Facebook Advertising

  • Best Social Media Campaigns/Best Digital Campaigns

    Case Studies and Learning through exercises and assignments, Successful Strategies Creation


  • Social Media Marketing Project

    Project Work:

    Project – Viral Marketing

    Problem Statement – It includes introduction to viral marketing, building viral algorithms, developing viral principles and helping the brand to grow on social media channels to reach out to maximum number of target

Video Previews

Sample Social Media Marketing Video Tutorials



Social Media Marketing Certification

This course is designed for clearing the Intellipaat Social Media Marketing Certification. The entire training course content is in line with this certification program and helps you clear it with ease and get the best jobs in the top MNCs. As part of this training you will be working on real time projects and assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.

At the end of this training program there will be quizzes that perfectly reflect the type of questions asked in the respective certification exams and helps you score better marks in certification exam.

 The certification will be awarded on the completion of Project work (on expert review) and upon scoring of at least 60% marks in the quiz. Intellipaat certification is well recognized in top 80+ MNCs like Ericsson, Cisco, Cognizant, Sony, Mu Sigma, Saint-Gobain, Standard Chartered, TCS, Genpact, Hexaware, etc.

Ratings & Reviews

    • 4.72
    • 2.5k votes
  • 4.7
  • 4.5
  • 4.8
  • 5
  • 4.6
  1. Profile photo of Paras Jain
    Real value for money
    Paras J

    This is the third course I took from Intellipaat and seriously, you can’t beat their trainers and ways of teaching. I desperately wanted to have a practical exposure in Social Media Marketing and Intellipaat helped me through.

  2. Profile photo of Roma Das
    Brainy and inventive
    Roma Das

    The trainer is agile and an expert in SMM. The way this course has been designed and implemented is amazing as it created a big difference in my way of working. Especially, the practical exercises and assignments are an icing on the cake.


Frequently Asked Questions about Social Media Marketing

  • Why Should I Learn Social Media Marketing From Intellipaat?

    This Intellipaat social media marketing training gives you proficiency in working on various social media channels like Facebook, Twitter, LinkedIn, YouTube and more. You will create stellar viral content, and come up with fabulous social media marketing strategies upon completion of the course. You will be awarded the Intellipaat Course Completion Certificate after successfully completing the training course.

    You will be working on real time social media marketing projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.

  • What Are The Various Modes Of Training That Intellipaat Offers?

    Intellipaat basically offers the self-paced training and online instructor-led training. Apart from that we also provide corporate training for enterprises. All our trainers come with over 12 years of industry experience in relevant technologies and also they are subject matter experts working as consultants. You can check about the quality of our trainers in the sample videos provided.

  • Can I Request For A Support Session If I Find Difficulty In Grasping Topics?

    If you have any queries you can contact our 24/7 dedicated support to raise a ticket. We provide you email support and solution to your queries. If the query is not resolved by email we can arrange for a one-on-one session with our trainers. The best part is that you can contact Intellipaat even after completion of training to get support and assistance. There is also no limit on the number of queries you can raise when it comes to doubt clearance and query resolution.

  • Can You Explain To Me About The Intellipaat Self-Paced Training And Its Various Benefits?

    The Intellipaat self-paced training is for people who want to learn at their own leisurely pace. As part of this program we provide you with one-on-one sessions, doubt clearance over email, 24/7 Live Support, lifetime LMS and upgrade to the latest version at no extra cost. The prices of self-paced training can be 75% lesser than online training. While studying should you face any unexpected challenges then we shall arrange a Virtual LIVE session with the trainer.

  • What Kind Of Projects Will I Be Working On As Part Of The Training?

    We provide you with the opportunity to work on real world projects wherein you can apply your knowledge and skills that you acquired through our training. We have multiple projects that thoroughly test your skills and knowledge of various aspect and components making you perfectly industry-ready. These projects could be in exciting and challenging fields like banking, insurance, retail, social networking, ecommerce, marketing, sales, high technology and so on. The Intellipaat projects are equivalent to six months of relevant experience in the corporate world.

  • Do You Provide Placement Assistance?

    Yes, Intellipaat does provide you with placement assistance. We have tie-ups with 80+ organizations including Ericsson, Cisco, Cognizant, TCS, among others that are looking for skilled & quality professionals and we would be happy to assist you with the process of preparing yourself for the interview and the job.

  • Can I Switch From Self-Paced Training To Online Instructor-Led Training?

    Yes, if you would want to upgrade from the self-paced training to instructor-led training then you can easily do so by paying the difference of the fees amount and joining the next batch of classes which shall be separately notified to you.

  • How Are Your Verified Certificates Awarded?

    Upon successful completion of training you have to take a set of quizzes, complete the projects and upon review and on scoring over 60% marks in the qualifying quiz the official Intellipaat verified certificate is awarded.The Intellipaat Certification is a seal of approval and is highly recognized in 80+ corporations around the world including many in the Fortune 500 list of companies.

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