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Could someone tell me what is the difference between Digital marketing and Social media marketing?

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Digital marketing is the umbrella which consists of all the different channels of advertising like the different digital platforms, social media platforms, online campaigns offline campaigns, etc.

While Social media marketing is a part of the umbrella of Digital marketing, which focuses on only social media platforms like Facebook, Twitter, etc. to advertise about the brand. In order to create a fan base or fan following for the brand, it needs to churn out new and fresh contents to meet the customer expectations and catch their attention.

Join Intellipaat’s Digital marketing course to get proficient in different digital marketing skills like Social media marketing, SEO, SEM, web analytics, etc.

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