First you need an interface that all plugins need to implement, e.g.
public interface Plugin {
public void load(PluginConfiguration pluginConfiguration);
public void run();
public void unload();
public JComponent getConfigurationPage();
}
Plugin authors should then bundle their plugins into JAR files. Your applications opens the JAR file and could then use an attribute from JAR manifest or the list of all files in the JAR file to find the class that implements your Plugin interface. Instantiate that class, the plugin is ready to go.
Of course you may also want to implement some kind of sandboxing so that the plugin is restricted in what it can and can not do. I have created a small test application (and blogged about it) that consists of two plugins, one of which is denied access to local resources.