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In collaboration with iHUB, IIT Roorkee, this Digital Marketing course is taught by IIT/IIM professors and leading industry experts to the learners. Master the fundamentals of digital marketing, advanced industry-specific projects, and gain knowledge of 40+ tools and hands-on practical experience.
This advanced program for Digital Marketing Certification entails around ten Digital Marketing courses, multiple case studies, quizzes, and industry-focused projects.
This Digital Marketing program is curated by top industry professionals and IIT /IIM faculty. Additionally, the training provides learners with the necessary skill sets to pass the certification exams for Google Analytics IQ, HubSpot, and Google Ads. Our Digital Marketing course comprises hands-on experience using in demand tools, live sessions, self-paced learning, and 20 industry-specific projects and case studies.
Some of the essential topics taught in this course are:
In this Digital Marketing course, you will learn the following things:
There are no qualifications required to enrol in this course. Anyone with a bachelor’s degree or related certification and a passion for digital marketing can join.
Yes, this course covers various extensive exercises and over 20 industry-related projects. You’ll work with real-world datasets to implement digital marketing concepts.
You must pursue a career in the Digital Marketing domain for the following reasons:
A digital marketing professional is responsible for planning, implementing, and monitoring marketing campaigns that promote a company’s product or service via online platforms. These campaigns aim to generate potential leads and boost sales by bringing organic traffic to the company’s website or social media platform.
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Digital Marketing exe
Performance marketer
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
*Past record is no guarantee of future job prospects
He leads a team covering insights, brand management, and media. He oversees central branding initiatives along with media strategy. An IIM Kozhikode alumnus, he has expertise in crafting impactful communication plans.
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He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Avinash has more than 12 years of experience in the domain of digital marketing. He is skilled in B2B and B2C businesses in finance, education, e-commerce, travel, and jobs. He specializes in demand generation and digital, product, and content marketing strategies.
Avik is a skilled Performance Marketer with 9+ years of experience. He specializes in optimizing digital advertising strategies and leveraging data-driven insight for ROI. He has worked at companies like LS Digital Group and Cognizant.
With more than 12 years of industry experience, Hemanth has expertise in developing and delivering differentiated brand experiences. He is skilled at analyzing marketing data and user feedback, proposing initiatives, converting leads, and testing new approaches.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
is a passionate entrepreneur and cofounder of AdsCaffe, Personalize Services, and Ignited Business Network. She is a certified Google professional and a business networking trainer. She is well-versed in social media marketing, SEO, and website design.
Dr. Nalini is working as a managing director of the network analytics team at Ogilvy. Her expertise is in Customer engagement and digital analytics, with more than 20 years of experience in one-to-one marketing.
With a Master’s degree from Leeds University Business School, Priyash possesses 7+ years of experience leading businesses and teams across the globe. He is an expert and skilled in inbound marketing strategy, email marketing, social media management, etc.
Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.
A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.
Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.
The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.
Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.
Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.
On-page SEO
Off-page SEO
SERPs
Digital marketing strategy development
Customer segmentation and targeting
Funnel planning (TOFU, MOFU, BOFU)
Competitor analysis
On-page optimization
Keyword research and clustering
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital Marketing Strategy
Mobile marketing
Content marketing
Branding
ROAS and CAC:LTV calculation
Looker Studio
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
Email marketing strategy
Drip campaign creation
Scriptwriting and video production
Podcast marketing
EMI Starts at
₹5,000
We partnered with financing companies to provide very competitive finance options at 0% interest rate
Financing Partners
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Project Work – SEO On page and off page
Mock Interview Session on SEO
Project work: SMO Organic Marketing
Project work – Work on paid ads on different platforms
Mock Interview Session on Paid Ads
Project Work: Using Gen AI for Marketing
Project Work: Ranking Videos on YouTube
Project Work & Workshop
Build a full funnel strategy for a product or service from end to end.
Digital Marketing Projects
Industry-relevant projects are included to provide a real-world learning experience across various aspects of digital marketing.
Our Digital Marketing Course is curated by top industry experts and offers placement assistance. You will also work on various industry-specific projects, giving you real-world experience. You will receive an advanced Digital Marketing certificate from iHUB, IIT Roorkee, upon completing the projects successfully.
Additionally, this program is designed to help you pass the following certification exams:
There are 81,000+ jobs available for Digital Marketing Professionals alone in the US.
LinkedInOn average, entry-level Digital Marketers are paid about US$56,572 per year
IndeedBy 2029, jobs for Digital Marketers are predicted to rise by 6%
The Bureau of Labor StatisticsCertified in SEM through the Executive PG Program by iHUB DivyaSampark @ IIT Roorkee in collaboration with Intellipaat, with hands-on expertise in high-impact ad campaigns.
I'm proud to have earned the Digital Marketing Certification from Intellipaat, acquiring significant insights into SEO, SEM, and social media strategy.The course's hands-on methodology has given me the confidence to deploy these skills effectively.
Experience Campus Immersion at iHub IIT Roorkee & Build Formidable Networks With Peers & IIT Faculty
Land Your Dream Job Like Our Alumni
iHUB DivyaSampark at IIT Roorkee was founded by the Department of Science and Technology (DST) as part of the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS). The aim is to promote innovation in cutting-edge technologies such as Machine Learning, Artificial Intelligence, and more. The hub plays a significant role in technology, incubation and startups in various fields (Healthcare, Industry 4.0, Smart Cities, and Defence). By installing smart devices with next-generation models, iHUB DivyaSampark enables CPS advancements, working with government and industry to fulfil market demands and boost a self-reliant India.
Yes, it is possible to be selected by IT companies after completing this Digital Marketing Course by Intellipaat. You can crack entry-level jobs if you meet the required qualifications and have an job-aligned resume.
The average salary of a Digital Marketing Specialist in India is 5.4 lacs per annum. In the United States, it is $86,766 per annum.
Career mentoring programs offer professional assistance to the learners. Intellipaat technical teams assist in building an industry-specific resume, preparing for mock interviews, and other career-related sessions. Mentors who conduct these programs are skilled and experienced in the Digital Marketing domain.
After enrolling in the Digital Marketing Course, you will have access to live sessions, lifetime access to self-paced videos, and up-to-date study material. All these will be available in your LMS after enrollment.
Yes, as part of our online Digital Marketing Course with placement assistance, we provide one practice test that will help you become familiar with the questions that may be asked in the certification exams. You will also get familiar with the question patterns.
In addition to this online digital marketing course, you can learn from Intellipaat blogs and videos, which are available on Intellipaat’s YouTube channel.
All candidates applying for this course are eligible for equity-based seed funding and incubation support from iHUB DivyaSampark, IIT Roorkee, for their startup ideas. Enrolled students will have the opportunity to pitch their ideas to the iHUB DivyaSampark team, and shortlisted proposals may receive funding of up to ₹50 lakh, along with full incubation support.
Additionally, candidates who are currently enrolled in a degree program and have their startup idea approved may also receive a monthly fellowship/scholarship of ₹8,000 during the early phase of their project to encourage and support innovation.
