Our Digital Marketing master’s program will help you gain full proficiency in Digital Marketing skills like search engine optimization (SEO), search engine marketing (SEM), Google Analytics and web analytics, social media, content marketing, email marketing, etc. Besides, you will have lifetime access to the course, along with 24/7 support and placement assistance to land your dream Digital Marketer job. You will work on multiple projects and case studies during this course.
Online Classroom Training
In this Digital Marketing course, you will master the core concepts, coupled with various tools and technologies, in Digital Marketing. These concepts include SEO auditing, pay per click, web analytics, social media strategy and planning, mobile advertising, content creation and marketing, elements of email marketing, Digital Marketing strategy, etc.
In this course, you will learn the following:
Those who must register for this Master’s in Digital Marketing course are:
You must enroll in this course for the following reasons:
There are no specific prerequisites for taking up this Master’s in Digital Marketing course.
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Paras J
The trainers of this Digital Marketing course were extremely knowledgeable and experienced. They were able to explain all the concepts in detail, which was beneficial, especially for a beginner like me. Besides, the courseware shared was very helpful. I was easily able to revisit the topics in which I had confusion, and I could revise them with no difficulty.
Roma Das
So far, this was one of the best Digital Marketing master’s programs I have ever seen online. I recently finished this course from Intellipaat, and I was more than satisfied. They provided great job support in terms of conducting mock interviews, helping me update my resume, etc. This helped me prepare for job interviews and eventually land a high-paying job.
In this Master’s in Digital Marketing online program, I was able to work on numerous industry-specific projects and extremely helpful case studies. These helped me gain practical knowledge of the concepts I had learned, coupled with hands-on experience and confidence to work in real-world scenarios. This allowed me to understand the concepts better and improve my knowledge.
What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO, How search Engines Work?, Evolution of Search Engines
What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics.
Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links.
Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
Project Work:
Project: Off-Page Optimization – Link Building
Problem Statement: It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links, and so on.
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.
Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.
Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.
Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of ecommerce app on the mobile.
Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.
The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.
Project: Google Analytics Project
Problem Statement: It explains how to navigate to the different report available in Google Analytics.
Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.
Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.
Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics
In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks
Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.
Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
1.1 Primary elements of an email
1.2 Email correspondence types
1.3 Email clients
1.4 Spam definition
2.1 What are email service providers (ESPs)?
2.2 Typical account features of ESPs
2.3 Developing a campaign
2.4 Reporting the features of ESPs
2.5 Legal responsibilities
3.1 Email list importance
3.2 Building subscriber lists
3.3 Techniques of creating lists
3.4 Disclosure of a subscriber
3.5 Subscribing and unsubscribing
3.6 Managing and maintaining a list
3.7 Optimizing the list with segmentation
4.1 Privacy and ownership of data
4.2 California Consumer Privacy Act (CCPA)
4.3 GDPR
4.4 Laws and regulations on spam
4.5 How to prevent sending spam?
4.6 Reputation and deliverability of a sender
5.1 Email funnel visualization: List quality and deliverability
5.2 Email funnel visualization: Conversion and engagement
5.3 Landing page essentials
Develop an Email Marketing Campaign
Build a personalized email for your company as part of the business marketing campaign with the help of Mailchimp. Also, build an interactive email that catches the attention of users and engages them.
Manage Email Lists
Use your Email Marketing and online marketing skills to engage and convert probate customers. Develop strategic Email Marketing lists to run targeted business campaigns.
1.1 Modern communication
1.2 Landscape of social media
1.3 Managing and monitoring reputation
1.4 Engagement of a customer
2.1 Impact of social media on business goals
2.2 Integration of Social Media Marketing
2.3 Strategic business channels
2.4 Defining the target audience
2.5 Posting and promoting different types of content
3.1 Microblogging and social networking
3.2 Social media: Sharing images and videos
3.3 Other services
4.1 Hootsuite
4.2 Link shorteners
4.3 Social Studio
4.4 Buffer
4.5 Social analytics tools
4.6 Key performance indicators (KPIs)
5.1 Key factors of social advertising
5.2 Advertising campaigns
Create Instagram Advertisements
You have to create, measure, run, and track various advertisements on Instagram by publishing your ads on the platform to generate leads. Further, you have to analyze these ads to know what works for your organization and what does not.
Social Media Marketing Optimization
Optimize Social Media Marketing tactics used in your company by refreshing and mixing up your strategies for various popular social media platforms, such as LinkedIn, Instagram, Facebook, etc.
1.1 What is a Digital Marketing Strategy?
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective
2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers
3.1 Categorizing keywords
3.2 Tools for keyword research
3.3 Researching on customers
3.4 Defining trends
3.5 Mapping the journey of a customer
4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization
5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement
Creating Social Media Strategies
As a Digital Marketing Executive of an e-commerce company, you must create impressive marketing strategies to reach out to the targeted audience and generate leads.
Improving Customer Satisfaction
Being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve the customer frequency and increase business productivity and efficiency.
1.1 Mobile marketing definition
1.2 Mobile marketing importance
1.3 Mobile as an engagement and promotional tool
1.4 Mobile advertising vs mobile marketing
2.1 Tools for mobile marketing
2.2 Services of location marketing
2.3 Ecommerce
2.4 Web applications on mobiles
3.1 Mobile channels’ incentives
3.2 Mobile incentive-offering techniques
3.3 Mobile promotions and incentives
3.4 Mobile coupons
4.1 Planning multi-channel marketing
4.2 Planning a mobile marketing strategy
4.3 Mobile marketing mix elements
4.4 Targeting and segmentation
5.1 Mobile advertising and marketing
5.2 Channels for mobile advertising
5.3 Mobile ad types
5.4 Mobile advertising strategies
6.1 Analyses types
6.2 Ad-based analysis vs mobile marketing
6.3 Mobile audience
6.4 Usage tracking techniques
7.1 Code of conduct
7.2 Guidelines for mobile marketing
7.3 Laws of spam
7.4 Major market regulations
Optimization of Mobile Transactions
As a marketing intern in your organization, you must prepare the web page and emails for mobile users, create an advertisement for mobile phones, and optimize mobile transactions.
Building a Mobile Marketing Strategy
Mobile has become a crucial part of the marketing industry. As a Digital Marketing professional of your e-commerce organization, you need to create innovative mobile marketing strategies to attract more customers toward your company.
1.1 Content Marketing
1.2 Building a clear vision
1.3 Documentation of the Content Marketing strategy
1.4 Developing a statement for editorial mission
1.5 Create the hub, help, and hero content
1.6 Content Marketing techniques
1.7 Content effectiveness measurement
1.8 Measurement of ROMI
2.1 Building a vision for successful Content Marketing
2.2 Story of the Michelin Guide
2.3 Volvo Trucks use case
3.1 Budget for Content Marketing
3.2 KPIs and objectives
3.3 Impact of Content Marketing in business
3.4 Content Marketing challenges
3.5 Advantages
3.6 Creating a business care
3.7 Developing a strategy for Content Marketing
4.1 Targeting the intent over demographic
4.2 Targeting users on mobile
4.3 Targeting the intent on YouTube
4.4 Understanding the intent of the customer
4.5 Creating mobile-friendly web pages
4.6 Significance of influencer marketing
4.7 Augmenting process with influencers
5.1 Developing user-engaging content
5.2 User engagement with text and videos
5.3 Text vs video content
6.1 Use and effectiveness of B2B and B2C Content Marketing techniques
6.2 Illustrations and events
6.3 Email newsletters
6.4 Infographics
6.5 Online presentations and website content
6.6 Webinars and podcasts
6.7 Blogs
6.8 Books and e-books
6.9 Content tools
6.10 Digital and print magazines
6.11 Measuring the effectiveness of the content
Creating Content with WordPress
Being a Content Marketing professional in your company, you need to write well-researched blogs on WordPress depicting your services that will attract more customers.
Advertising Your Company
Being a member of the Content Marketing team in a startup, you need to create content such as blogs, articles, brochures, videos, etc. to market the brand and generate leads for the company.
1.1 Success traits
1.2 An example from Amazon
1.3 Principles of persuasion by Robert Cialdini
2.1 AIDAS
2.2 Information scent
2.3 Examples of scent
3.1 Identification of the goals of the visitors
3.2 Modeling the customers
4.1 Message identification
4.2 Effective selling
4.3 Microcopy
5.1 Landing pages
5.2 Landing page elements
6.1 Design elements
6.2 Fitting the page together
6.3 Conversion: Three key factors
6.4 Action factors
Testing CRO
As a Digital Marketing professional, you need to use MVT and A/B testing to test your company’s Conversion Rate Optimization.
Generating Leads with CRO
You need to convert the existing traffic of your company’s website into leads or paying customers, using CRO.
Free Career Counselling
Intellipaat’s Digital Marketing master’s program is curated by experts from the top organizations in the world. The lectures and course material that are part of this program aim to help you gain in-depth knowledge of Digital Marketing and its concepts.
This course is designed to help you clear Google Analytics Individual Qualification (IQ) Certification, Google AdWords Certification, HubSpot certification exam, and Microsoft exam. The entire course content is in line with these certification exams and helps you clear them with ease to get the best jobs in top MNCs. Intellipaat’s certification is well recognized in top MNCs, such as Ericsson, TCS, Cognizant, Sony, Wipro, Cisco, Standard Chartered, Tata Communication, Genpact, etc. Our main aim is to make you job-ready through demo interviews, resume preparation, and more.
Our Alumni works at top 3000+ companies
Umesh Krishna
Leads a team of insights, brand, performance and media managers, driving central brand marketing affairs & heading Media.
Pinaki Chakraborty
Currently leading a Global Search Experience team at Schneider Electric spanned across 65 countries and responsible for digital transformation and growth. He has worked with top startups like Myntra, etc.
Nirav Parmar
He is an IIMA alumnus with 8+ years of experience in consumer-focused Digital Marketing and Sales. He comes with rich experience in Performance Marketing, Customer Segmentation, Cost-effective Marketing Campaigning, etc.
Intellipaat offers one of the best master’s degrees in Digital Marketing. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.
We will also provide lifelong access to the training material for free. Throughout the course, you will work on several assignments and case studies that will provide you industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion.
To take part in the placement program, you must first complete the course and then execute all the given projects successfully.
No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.
Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you be familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.
At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.
Intellipaat is offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers.
You would be glad to know that you can contact Intellipaat support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.
Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.
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Search Engine Marketing (SEM) Training
Search Engine Optimization (SEO) Training
