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Digital Marketing Course

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

  • Learn Digital Marketing from IIT Professors and Leading Industry Professionals
  • Master SEO, Paid Marketing, Real-time analytics, Generative AI, & more
  • Placement Support Offered After Course Completion
  • Digital Marketing Certification Offered by iHUB, IIT Roorkee (an Innovation Hub of IIT Roorkee)
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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Course Overview

What courses are included in this Digital Marketing Program?

This advanced program for Digital Marketing Certification entails around ten Digital Marketing courses, multiple case studies, quizzes, and industry-focused projects.

  • Course 1: Digital Marketing Post-Graduate Program.
  • Course 2: Google Analytics Course.
  • Course 3: SEO program.
  • Course 4: Conversion Rate Optimization Program.
  • Course 5: Social Media Marketing Program.
  • Course 6: SEM Program.
  • Course 7: PPC Training.
  • Course 8: Digital Marketing Strategy Course.
  • Course 9: Content Marketing Strategy Program.
  • Course 10: Email Marketing Program.

This Digital Marketing program is curated by top industry professionals and IIT faculty. Additionally, the training provides learners with the necessary skill sets to pass the certification exams for Google Analytics IQ, HubSpot, and Google Ads. Our Digital Marketing Course comprises hands-on experience using over 40 tools, live sessions, self-paced learning, and 20 industry-specific projects and case studies.

Some of the essential topics taught in this course are:

  • Mastering the Search Engine Optimization concepts
  • Examine the Core Business Problems
  • Exemplify the Key Principles of Marketing
  • Applying the Marketing Mix Decision-Making Approach
  • Strategies for Brand Marketing and PR Communications
  • Guide to Marketing Analytics and Its Tools
  • Performing Strategic Email Marketing
  • Guide for Affiliate Marketing Tools and Platforms

In this Digital Marketing course, you will learn the following things:

  • Using Essential Digital Marketing Tools and Strategies
  • Performing SEO guidelines for Successful On-page Optimization
  • Conducting End-to-End Google Ads PPC Campaigns
  • Analyzing Data and Gaining Insights with Google Analytics
  • Implementing Email and Mobile Marketing Strategies for an effective result
  • Optimization of a Website Using Google Search Console
  • Applying Core Principles of Social Media Marketing
  • Creating High-Quality Content Marketing Strategies
  • Key Metrics to Establish Effective Campaigns.
  • Using Google reporting tools for detailed Campaign Analysis

There are no qualifications required to enrol in this course. Anyone with a bachelor’s degree or related certification and a passion for digital marketing can join.

Yes, this course covers various extensive exercises and over 20 industry-related projects. You’ll work with real-world datasets to implement digital marketing concepts.

You must pursue a career in the Digital Marketing domain for the following reasons:

  • According to the Bureau of Labor Statistics, “By 2026, there will be a 10% growth in the demand for digital marketing professionals.”
  • As per LinkedIn, “For Digital Marketing professionals, the United States has over 39,000 jobs, while India has around 17,000+ job openings.”
  • According to Glassdoor, “Digital Marketing managers earn an average of US$70,000 per annum in the United States, and in India, they earn an average income of ₹5.63 lacs per annum.”

A digital marketing professional is responsible for planning, implementing, and monitoring marketing campaigns that promote a company’s product or service via online platforms. These campaigns aim to generate potential leads and boost sales by bringing organic traffic to the company’s website or social media platform.

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Digital Marketing Career Transition

55% Average Salary Hike

45LPA Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Digital Marketing Course Mentors

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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21+ Tools to Master in Digital Marketing Course

zoho crm YT YT ad youtube analytics yoast wordstream wellsaid unbounce tweet deck stabble difu spyfu similar web semrush se ranking Screming fog powtoon my ad centre Moz mailchimp Linkedin business linked in linked in ads keyword tool hubspot hootsuite google google trends google analytics google ads get response feng facebook facebook ads chatgpt canva bluewillow asodesk apptweak ahrefs 1

Digital Marketing Course Fees

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

15 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

21 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

28 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

04 Jan 2025 08:00 PM - 11:00 PM
75,012 10% OFF Expires in

EMI Starts at

₹5,000

We partnered with financing companies to provide competitive finance options at 0% interest rate with no hidden costs

Financing Partners

EMI Partner

The credit facility is provided by a third-party credit facility provider and any arrangement with such third party is outside Intellipaat’s purview.

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Syllabus

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

Preview
  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Digital Marketing Projects

Industry-relevant projects are included to provide a real-world learning experience across various aspects of digital marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
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Career Oriented Sessions
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Resume & LinkedIn Profile Building
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Digital Marketing Certification

Executive Post Graduate Certification in Digital Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

Our Digital Marketing Course is curated by top industry experts and offers placement assistance. You will also work on various industry-specific projects, giving you real-world experience. You will receive an advanced Digital Marketing Certificate from iHUB, IIT Roorkee, upon completing the projects successfully.

Additionally, this program is designed to help you pass the following certification exams:

  • Certified Professional in Google Analytics Individual Qualification (GAIQ)
  • Expert Accreditation in Google Ads
  • Professional Certification in HubSpot Inbound Marketing

Online Digital Marketing Training Reviews

( 79,039 )

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FAQs

About iHUB Divyasampark, IIT Roorkee

iHUB DivyaSampark at IIT Roorkee was founded by the Department of Science and Technology (DST) as part of the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS). The aim is to promote innovation in cutting-edge technologies such as Machine Learning, Artificial Intelligence, and more. The hub plays a significant role in technology, incubation and startups in various fields (Healthcare, Industry 4.0, Smart Cities, and Defence). By installing smart devices with next-generation models, iHUB DivyaSampark enables CPS advancements, working with government and industry to fulfil market demands and boost a self-reliant India.

Yes, it is possible to be selected by IT companies after completing this Digital Marketing Course by Intellipaat. You can crack entry-level jobs if you meet the required qualifications and have an job-aligned resume.

The average salary of a Digital Marketing Specialist in India is 5.4 lacs per annum. In the United States, it is $86,766 per annum.

Career mentoring programs offer professional assistance to the learners. Intellipaat technical teams assist in building an industry-specific resume, preparing for mock interviews, and other career-related sessions. Mentors who conduct these programs are skilled and experienced in the Digital Marketing domain.

After enrolling in the Digital Marketing Course, you will have access to live sessions, lifetime access to self-paced videos, and up-to-date study material. All these will be available in your LMS after enrollment.

Yes, as part of our online Digital Marketing Course with placement assistance, we provide one practice test that will help you become familiar with the questions that may be asked in the certification exams. You will also get familiar with the question patterns.

In addition to this online digital marketing course, you can learn from Intellipaat blogs and videos, which are available on Intellipaat’s YouTube channel.

Intellipaat provides query resolution with a dedicated support team. For all your queries, you can raise a ticket via email. We also offer 1-on-1 sessions if your queries don’t get resolved. These sessions are available for 6 months from the start date of your course.

Yes, Intellipaat provides placement assistance programs to all learners who have finished the training and entered the placement pool after passing the PRT (Placement Readiness Test). Intellipaat learners are hired by more than 500 top MNCs and startups. Our alumni work with leading companies, such as Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.

No, the objective of our job assistance program is to assist you in obtaining a position that aligns with your skills. The final result will be considered based on the recruiter’s decision and how you performed in the interview.

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