what is digital marketing
Updated on 15th Jan, 22 538 Views

This ‘What is Digital Marketing?’ blog will be discussing the following concepts:


Digital Marketing Definition

Digital Marketing has become an umbrella term for a wide variety of channels of marketing such as mobile applications, social media, web applications, email, search engines, or any new digital channel. It all narrows down to a much simpler definition that Digital Marketing is a form of marketing that involves electronic devices. 

Check out this video from Intellipaat and get better clarity on Digital Marketing concepts:

Let’s start this blog on ‘What is Digital Marketing?’ by learning about Digital Marketing and understanding its scope.


Digital Marketing Scope

All over the world, digital media spread is contributing 15 percent to the overall advertising. Digital Marketing techniques are helping business enterprises spread its wings to face the challenges of the day. Gone are those days when we used billboards for advancing our business interests. Business flourishes where we capture the attention of people. This is why Google and Facebook generate more income than any traditional advertising agency. Where attention is, there Digital Marketing matters. 

Preparing for jobs? Check out Intellipaat’s top Digital Marketing interview questions!

You have learned the overall scope of Digital Marketing in this ‘What is Digital Marketing?’ blog. Now, let us discuss the reasons for you to learn it and what are the various objectives of Digital Marketing.


Why should you learn Digital Marketing?

As per TRAI, the number of smartphone users is expected to reach 442 million by 2022. This, in turn, implies that online market demand will surge.

The job portals in India predict that there will be around 70 lakh job opportunities by 2025.

Around 91 percent of top recruiters consider certification as a major criterion for hiring into the field; 48 percent offer higher packages for certified candidates. Hence, online training becomes rewarding for you to step up your career game and you can also say that there are numerous advantages of Digital Marketing.

Intellipaat provides a Certification Course on Digital Marketing. Check it out and become a certified Digital Marketer!

Next, you will read about the various examples of Digital Marketing in this ‘What is Digital Marketing?’ blog.

Watch this Video on Digital Marketing Course


Digital Marketing Types

Eight domains constitute Digital Marketing. Here are the types of Digital Marketing:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Pay-per-click Advertising (PPC)
  • Affiliate Marketing
  • Email Marketing

Title: 7 Strategies of Digital Marketing


Search Engine Optimization (SEO)

To avail the Digital Marketing benefits, having SEO skills is a must. This is a process utilized to rank your website higher in a search engine, thereby increasing the traffic to your website without spending a single penny. This is quite a time-taking process. Some of the channels where SEO operations are applied are blogs, websites, and infographics.

Ways to approach SEO are as follows:

  • On-page SEO: Focuses on the content that exists ‘on the page’ 
  • Off-page SEO: Focuses on the content that exists ‘off the page’
  • Technical SEO: Focuses on the backend of the website

Read more about Digital Marketing in our Digital Marketing Tutorial!


Search Engine Marketing (SEM)

This is a practice followed by businesses who want their paid advertisements to appear on search engine results pages (SERP). Advertisers pay for certain keywords that Google or Bing users enter into these search engines while they are looking for products or services. 

What makes search engine marketing so powerful is that it puts the ads of marketers’ products in front of the right customers who are motivated to make the purchase at the very moment. 

Get started with SEM training from Intellipaat and learn how to earn a higher ranking in Paid and Organic Search Engines!


Content Marketing

The sole purpose of this kind is to create awareness of the brand, lead generation, traffic growth, and increase the number of customers. Major channels through which we execute content marketing are:

  • Blog posts: A company’s industry expertise can be showcased by publishing articles on it.
  • Infographics: This visualizes the content for website visitors.
  • Ebooks and whitepapers: This allows users to exchange the marketing content for reader’s contact information and advance their business interests.

Certification in Digital Marketing - SPJIMR


Social Media Marketing (SMM)

This promotes a brand on social media platforms by generating brand awareness, attracting traffic, and creating leads for the business. Some of the channels used for SMM are:

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Pinterest
  • Snapchat

You can also make use of platforms like HubSpot to connect with multiple channels such as Facebook and LinkedIn. Here, the message inflow can be directed to one place, thereby integrating social media inboxes. 

Looking to build a career in Digital marketing? Read the informative blog on Digital Marketing Career now!


Pay-per-click Advertising (PPC)

PPC drives traffic to a website such that the publisher is paid each time your advertisement is clicked. The most common type of PPC is Google Ads, where you can pay to get the top slot in the Google search engine result at a price per click of the links you place. Some other channels where you can use PPC are:

  • Paid Facebook ads:

You can pay to advertise on Facebook by customizing a video post, image, or slideshow, which will then be sent to the newsfeeds of users having similar business interests.

  • Twitter ads:

You can pay to place ads on the feeds of a specific audience, who are dedicated to accomplishing similar business goals as yours. 

  • Sponsored LinkedIn messages:

You can pay to directly approach industry experts on LinkedIn.


Affiliate Marketing

This is a kind of marketing where you get a commission for advertising someone else’s products or services on your channel or website. The channels used include:

  • Use of YouTube Partner Programs to host video ads
  • Use of Social media accounts to post affiliate links

Learn about the right tool as per your business requirement in this blog on Digital Marketing Tools.


Email Marketing

Through this, companies connect with their audiences to promote their content, share information about discounts and events, and attract people to their websites. Below are the types of emails sent as part of email marketing:

  • Emails welcoming customers
  • Holiday promotions
  • Follow-up emails to website visitors
  • Subscription newsletters for blogs

The Digital Marketing strategies mentioned in this ‘What is Digital Marketing?’ blog will increase the visibility of your content at a much faster rate than it might with offline or traditional marketing techniques. The effectiveness and scale of your Digital Marketing strategy will dictate its success. The massive job opportunity and high pay are attracting a lot of aspirants to the field. So, become a certified Digital Marketer by enrolling in one of our Digital Marketing courses and kick-start your career in the right direction.

Course Schedule

Name Date
Digital Marketing Course 2022-01-22 2022-01-16
(Sat-Sun) Weekend batch
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Digital Marketing Course 2022-01-29 2022-01-23
(Sat-Sun) Weekend batch
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Digital Marketing Course 2022-02-05 2022-01-30
(Sat-Sun) Weekend batch
View Details

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