Question

What is Google Analytics? How does Google Analytics help in the process of Digital Marketing?

Answer 1

Google Analytics is a set of tools that helps you to track websites, blogs, and social media. It is a free web analytics service that provides multiple tools that are used to perform analytics on your web page. It is used in order to measure the success of your web page or your blog in terms of marketing, content optimization, and e-commerce.

With the help of Google Analytics, you can check the traffic of your content page, area wise visitors, and other web pages that send their traffic to your web page. This analysis helps in improving the content of the web page in order to get more views and thereby, increase the number of potential customers for the business.

To know more about Google Analytics and its use in Digital Marketing, join Digital Marketing Certification.

To learn Google Analytics, enroll in this Google Analytics course in London provided by Intellipaat.

Also, if you wish to make a career in Digital Marketing then, watch this tutorial video to become proficient in it: