Business intelligence refers to the tools, technologies, applications, and practices that are used to gather, integrate, analyze, and present the business data to gain insights that can help improve the business. The potential benefits of business intelligence are:
- Accelerating and improving decision-making
- Optimizing internal business processes
- Increasing operational efficiency
- Driving new revenues
- Gaining competitive advantages over business rivals.
- Identifying market trends
- Spotting business problems that need to be addressed
If you are interested to become a BI analyst, I recommend Business Intelligence Certification program by Intellipaat.
For more information, you can watch this video on Business Intelligence: