Which of the following best describes predictive analysis?

Question

a. A process marketers use to evaluate how factors influence future behavior

b. A process of building models that predict the future for businesses

c. A predictive analytics process that creates a statistical model of future behaviour

Answer 1

Option C (A predictive analytics is a process that creates a statistical model of future behavior) is correct. While predictive modeling is often used in marketing, banking, financial services, and insurance sector, it also has many other potential uses for predicting future behavior.

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Also, watch this video on Predictive Analysis using Python to get started: