Big data analysis is most needed for the businesses because it helps to understand and differentiate themselves from others and increase the revenue. Big data analytics can help businesses customized recommendations and suggestions using predictive analysis.
Big data analytics helps companies to launch new products according to customer needs and preferences. These factors enable businesses to make more revenue, and thus companies are using big data analytics.
Companies can increase their revenue by 5-20% by implementing big data analytics.
Some popular companies like Walmart, LinkedIn, Facebook, Twitter, etc. are using big data analytics to enable businesses to make more revenue
If you want to learn big data, I recommend signing up this Big Data Certification program by Intellipaat that offers hands-on experience on real-time projects and case studies.
Also, watch this video to know more: