Web Analytics is a part of the bigger analytics which enjoys the key insights to support key business decisions to generate more revenue.
Web Analytics helps a company to understand the customer demographic, the type of individual needs, and their behavior online to allow them to make an adjustment to suit their customer need.
It helps in optimizing the marketing campaigns for increased promotions and revenue generation.
It helps in putting the business in line with the trend and helps in better understanding the true potential of customers and helps them in better in giving better customer experience every time they visit the website.
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