Business analytics is most needed for the businesses because it helps to understand and differentiate themselves from others and increase the revenue. Business Analytics can help businesses customized recommendations and suggestions using predictive analysis. Business analytics helps companies to launch new products according to customer needs and preferences. These factors enable businesses to make more revenue, and thus companies are using big data analytics. Companies can increase their revenue by 5-20% by implementing business analytics.
Some popular companies like Walmart, LinkedIn, Facebook, Twitter, etc. are using business analytics to enable businesses to make more revenue
If you want to become a Business Analyst, check out this Business Analyst Course by Intellipaat that provides hands-on projects, certification, and job assistance.
Also, check out this video for more information and to get started