How search engines use machine learning?

Question

Could someone tell me how the search engine uses machine learning?

Answer 1

Machine learning comes with a host of benefits for the companies deploying search engines. Below are some of the points on how the search engine uses machine learning to fetch accurate response for the queries posted:

• Detects pattern does a quality check itself with the help of algorithms. Just like humans, ML gets better with practice and accuracy increases with time.
• The ML segregates the queries into specific query category and then searches it and is customizable, that is, it gives the search results also according to the previous experience of the user, to better curate the search accordingly to different users. The search engine learns the behavior of the user to better understand the query put up.
• ML identifies the new rankings of the query and then accordingly fetches the result.
• Optimized Ad targeting and quality.
• Studies the image for better understanding. Used for image searching.

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