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Could someone tell me what exactly is Digital Marketing?

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Digital Marketing is the process of marketing a company or organizations product and services through an electronic medium that is through Internet, to reach customers using a laptop, PC, mobile, etc. Digital Marketing is a way more efficient and effective strategy of an advertisement than conventional marketing strategies that were done physically, through flexes, printing papers, etc. As people are increasingly going online for their work and leisure time, companies have strategized their marketing objectives to go online to have a better connection with their customers directly.

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